Tag Archives: small business website design

Is Responsive Website Design an Affordable Solution for Small Business?

It’s almost July, should you take a vacation or update your small business website to a responsive website design?

Based on  Compuware, 2012 statistic stating “57 percent of consumers will not recommend a business with a poorly designed mobile site”you may want to put that sabbatical on hold. If your small business marketing goal this year is to increase internet marketing exposure we recommend you start with your website. For most small businesses building a stand alone small business mobile website and a standard small business website designed for desktop monitors is not very feasible. Maintaining one website design can be challenging enough for a small business – having to maintain two separate websites that essentially contain the same information is absolutely daunting – and quickly proves to be unrealistic. Enter, responsive website design.

Responsive Website Design: Small Businesses Affordable Mobile Website Solution

graphic of a desktop monitor navigation menu

Example of navigation view on a standard desktop monitor.

responsive website deisgn drop down navigation menu

Example of responsive website design navigation drop down option

Responsive website design is the solution for small businesses who want their website visitors to be able to navigate their corporate website easily on any device they choose. From a smart phone, tablet, or desktop monitor, a responsive website design will conform to fit the screen size of the device the visitor is using. Responsive website design programming automatically detects the size of the device screen the visitor is calling up your website from. The responsive website design will either reduce, collapse or expand the content depending on the size of the screen. A clear example is shown in the graphics on the right. A small business website created for a national professional speaker w that is viewed on a desktop monitor has an expanded navigation bar. When you view it on the smart phone the navigation will condense to a drop down menu. The mobile user doesn’t have to scroll all the way to left or right or up or down, all they need do is click on the drop down box arrow (indicated with the red circle) and select the section they want more details on.

Not only does the responsive website design we offer  reduce our customers need to have a separate mobile site built it also saves money because they can be built with the WordPress content management system (CMS). Small businesses can reduce internet marketing expense  by developing a responsive website design built in WordPress. A responsive website design in WordPress will have a simple back end management system that allows users without programming knowledge to easily add new content. Companies can now update their service pages, add new staff members, promote an event, announce new products and add photos and videos of the new products. A whole gamut of information can be added to your small business website without having to pay for website edits from a professional website design firm. All of this without knowing how to write code.

Having the control of your website content is more critical now than ever before.

Google has led the way with search engines to provide more accurate search results. Google search results are now based on relevant content found on each website. For example if you search for small business responsive website design firms in Lansing, MI Google will look for websites that use keywords such as ‘responsive website design for small business’ in multiple pages of their website. Google will look for common words, design, website, responsive website design, Lansing, MI to make sure the website is legitimate based on the relative content on the website. This also demonstrates how important it is for small businesses to continually add relevant, updated content to their website… but that is another blog entry or email news article.

Besides the need to have a mobile friendly small business website, when was the last time your business website received a fresh new look? We joke here at Connection Group that we can tell the approximate year a website was built based on the design. Kind of like women’s hairstyles, straight long hair is clearly 60’s flower child and teased, moussed, mile high hair and mullet’s are unabashedly big hair from the 80’s. There is often no denying the era a small business website design emerged. Don’t be that small business stuck in the 90’s! Showing a dated design to visitors and  prospects sends the message that your company is not staying current with trends and technology. Much credibility can be lost with one click of the button.

So, what are you waiting for? Give us a call today and let us provide a 15-20 minute responsive website design consultation for your small business. Depending on our schedule, we may be able to take a look at your current website while we are on the phone with you today. We can talk about some of the goals you have in mind for your small business internet marketing locally in the mid-Michigan area or find out if your company needs a more powerful national reach. Updating to a responsive website design is the most affordable website solution to get small businesses current and mobile ready as well as have an updated visually appealing website that will connect with visitors on all devices.

Small Business Website Design Powered by WordPress

rls energy - small business website design rlsenergy.com
Rob Sepeter of RLS Energy contacted Connection Group for a small business website design. Mr. Sepeter found Connection Group when he visited a website we designed for a local retail gift and nursery shop, Hidden Trail. Hidden Trail Gift Shoppe specializes in nature themed gifts for home and garden, plus fresh plants and holiday greens. The website design quickly communicates this nature and environmental niche.

Although the original RLSEnergy.com website functioned and had similar content Mr. Sepeter felt the website design was not reflective of his clientele or the environmental nature of the products he offers. Another issue Mr. Sepeter asked us to address was the inability with the old site for ease in updates. Connection Group needed to set up a back end content management area where he or a staff person could easily and quickly edit website content, without having to have a PhD in web programming and development.

RLS is a start up company and serves customers throughout Michigan. RLSEnergy.com didn’t require a lot of automation or bells and whistles that e-commerce websites and some larger company websites often need. Connection Group solution for the small business website design that RLS Energy needed was to set up a website powered by the WordPress content management system (CMS). Choosing WordPress allowed us to keep the cost effective for the small business owner and also allow ease in website updates by any staff member. WordPress also offers numerous plug-ins that assist blog and small business website owners with automated features to help with SEO, comments, calendars, pretty much anything a website manager could need to optimize a website for effectiveness. Information on website and blog plugins are a whole different post but are an important considerations when looking at blog and website solution for your small business.

rls energy logo small business website designRLS Energy is enjoying the new environmental website design and in just one half hour content management training session they are now able to easily post project and merchandise photos and updates. Do you think a WordPress blog or small business website design would work for your company? Connect with us and let’s talk about your digital marketing and communication goals. We can help you choose the best blog or website solution that will grow with your company and allow you to control updates at the level you desire.

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