Tag Archives: Print design

Save 2% off postage IF You Stand Out From the Crowd

A Unique Approach to Direct Mail save 2% off postage

This holiday season is a great time to save money and capture attention by reaching people where they are. With the United States Postal Service direct mail incentive program for 2019 you can save 2% off postage for the following categories of mail:

  • Tactile and Sensory (think textured stock, embossing, …)
  • Interactive Mail Pieces (think unique folds…)
  • Emerging and Advanced Technology (think QR codes, etc.)
    Personalized color transpromotional mail (paycheck stuffer / message with billing)
  • Informed Delivery (think combing direct mail and email messaging)

Promote special events, fundraisers, and special sales with eye-catching invitations, not to be missed coupons, colorful calendars and holiday greetings people want to display. You can stand out from the crowd and save 2% off postage.  This is a winning addition to your 2019 small business marketing.  If you can combine another discount such as design, printing, or mailing lists, with the 2% off postage and plus a high rate of response – bonus!

I like to think the USPS has developed this incentive for mail items to be more attractive. This makes receiving mail is a treat again. Imagine receiving a direct mail catalog or sales brochure that felt like leather or linen. Or opening a mailing with unique folds that unveil an elegant invitation or special customer coupon. Guaranteed you will spend more time with that mailing than all the plain white #10 envelopes in the pile.

Give us a call or email, before the promotion ends to save the 2% off postage.

A phone consult can cover:
  1. end result you desire
  2. best mail category to reach key targets
  3. how it will look and feel to get noticed

Did you know that Connection Group offers a discount for non-profit organizations? Depending on the project, quantity and frequency non-profit design discount range from 3% – 10%.

To be fair to for-profit businesses too – if you’re ready to step out of your marketing comfort zone and put out a memorable and impactful marketing promotion contact us today. We’ll apply our non-profit discount to your project. Mention this post and receive 3- 10% off design and still save 2% off postage.

USPS Every Door Direct mailing incentive can be another option for specific marketing goals – especially if you want to capture your own neighborhood.

Graphic Designer with Graphic Design Solutions- the ‘Wiz” of Everything

graphic design solutions - graphic designer at computer with pantone chartThis summer I renewed my subscription to Print magazine for the first time in quite a few years. Each year a higher percentage of Connection Graphic’s customer graphic design solutions are digital or web based. Our focus and research is keeping current with electronic solutions and techniques.  A Print Magazine direct mail piece convinced me I deserved to indulge my love of print design.

While luxuriating in the recent issue an article by Rick Poynor resonated with my thoughts on the evolution of graphic design. How has my role as a graphic designer evolved? Even though graphic designers have been creating since the 1930s, I remember a mere decade ago having to explain to people what I did as a graphic designer.

My work designations were visual communication director, publication specialist, marketing director, graphic artist, graphic designer. Under all guises, my tasks in each position were virtually the same – a rose by any other name.

Graphic design solutions  for the masses

Viewers are influenced by strategic and creative graphic design solutions in every media throughout the world. From website design, to packaging, print literature, billboards and video, graphic design is in the heart of all brand development and communications.

In this digital world a graphic designer can’t just excel in logo design. Designers must have a strong grasp of website design and digital graphic design solutions.

A graphic designer has always been a problem solver and visual magician. Artistic expression, interdisciplinary skills and reasoning come together to create graphic design solutions. We are called to be product developers, typesetters, coders, writers and more. The beauty is, we can, we will — we are. Successful graphic designers welcome every challenge. As a result, Graphic designers understand future generations will be even more discerning in their product and service choices. Customers will continue to challenge our ability to balance creative visuals with clear messages. We will continue to deliver graphic design solutions that hit the mark.

A rose by any other name…

Rick Poyner and others may argue that the evolution of the industry may require a new title and graphic design is now an outmoded term. As a seasoned graphic designer I am grateful for the new discerning and savvy clientele. Finally, I appreciate not having to explain what a graphic designer does. I will  answer to whatever name or tasks evolve.  In response, I will continue to deliver creative graphic design solutions that communicate clearly and effectively.