From an early age, it has been my desire to see and spread beauty. This purpose has enhanced my love for nature and design and the appreciation of the interconnectedness of all things. Connecting nature, beauty, and design is the key component of our brand story. It is because of what makes me stop and take a picture in a city park, a foggy forest or a trendy restaurant. It has inspired interest in landscape design, interior design, jewelry, and fashion design. All the design things. Consequently, show me a clever graphic design on retail packaging with an inspiring brand story, and you’ve got an instant brand ambassador.
The appreciation of nature and beauty encouraged me to pursue graphic design training and launch Connection Group, Inc. As a result, for over two decades the Connection Group team has created beautiful logos, beautiful graphic designs, and beautiful publications that people pay attention to.
Connection Group Brand Story
Beauty is our purpose, design is our talent, and increased connection is our mission.
“In nature, we never see anything isolated, but everything in connection with something else which is before it, beside it, under it and over it.” – Johann Wolfgang von Goethe
This partnership of beauty and nature and the belief that everything is connected was the inspiration behind our name. As a graphic designer, the patterns in nature and beauty in natural form have always captivated me. My morning dog walks in nature remind me to be grateful and slow down and enjoy the beauty around me. These moments allow me to ease into my day with gratitude and clarity. I then bring to my work a creator’s mind and an artist’s eye.
Recently, a TED Radio Hour presenter on climate change expressed his belief that humans will outlive nature. Humans will live on but they will have to live without trees. No trees, no beauty. I began to wonder how much we take for granted the role nature places in defining what beauty is? What of living without beauty, without the beauty of trees? What kind of world will it be without the sight of a tulip tree in bloom, an apple tree at harvest time, a Michigan sugar maple aglow in October? Trees encompass all of the elemental rules of design; symmetry, color, organic line, patterns, textures, and placement. Like a beautiful design, they evoke a response.
In response, I have slowed my walk in my favorite parks and dirt roads. I started seeing each tree individually and as a connection to each other and all of us. I started connecting with them and photographing them. The beauty of nature, the beauty of a forest of trees, the beauty of that one special tree that makes you gasp every time you see it. I am celebrating nature’s beauty in the Connection Group #aTreeaDay posts. I want to share the wonder and variety and strength and power and fortitude that is the beauty of each tree. Each day we share a tree on our social media platforms, Instagram, Facebook, and Twitter. We encourage you to spread beauty and share #aTreeaDay to our outposts too.
People find beauty in many things; in other people, architecture, art, cars, shoes, a new Apple anything, the list goes on. If sharing a favorite tree of the day helps people remember to breathe and appreciate beauty we have succeeded in our mission. I can’t think of a better depiction of our brand story, than honoring our personal practice to connect with everyone through recognizing and spreading beauty. This includes creating beautiful marketing materials for our customers and sharing posts of trees that remind you to slow down and take a long, beautiful breath.
“All things are connected like the blood that unites us. We do not weave the web of life, we are merely a strand in it. Whatever we do to the web, we do to ourselves.” – Chief Seattle