Tag Archives: graphic design services

What’s The Best Way to Get into Your Customers’ House?

direct mail campaign infographicsDirect mail campaign pieces are the key to get into your prospects home AND hang out a while!

A recent Royal Mail Market Research “The Private Life of Mail” study researched how mail is filtered, handled, discussed, shared and filed at home. By following how mail interacts in the home revealed beneficial insights for brands. For instance the study discovered an average piece from advertising mail or a direct mail campaign stays in the home 17 days! I dare you to get a Facebook ad to be so consistent!

The custom infographic on the right highlights other results of the study including:

  • 23% of mail is passed around
  • People place 24% more value on something they can touch.
  • 57% say it makes them feel more valued.

Nearly 40% of homes display mail.

Of course people display the mail they receive that is attractive, informative and if it stands out from the pack. Studies show if the design and message of a direct mail campaign lands flat the chances of winning shelf space are pretty low.

Direct mail campaigns are perfect opportunities to increase brand awareness and keep you at the top of  your customers mind. Wouldn’t it be great to know your recent postcard mailing was deemed refrigerator worthy? Be sure to show your brand in it’s brightest light. When planning your next mailing be sure to budget time and costs for custom graphic design and professional print. Yes desktop publishing apps allow you to create your own postcards or print brochures and you can even print them on the inkjet printer you have next to your desk. Be honest with yourself.. If the piece your just created came across your desk, what would you think of the company that sent it to you? Does professional or cheap come to mind? 

Stay Connected with Professional Print Communications

Direct mail campaigns are typically made up of postcards, brochures, catalogs, etc. However, direct mail is not the only entry into your customers homes.   Think about other print pieces customers or prospects may hold onto. These ideas could range from one  affordable postcard with an appointment reminder, an attractive brochure with a unique fold or special paper stock.

Think about what you might hold on to. How about thank you cards, greeting cards, coupons? The longer the piece stays in the home. the more often your name is in front of people who enter the household depending on where the mail is displayed.

E-mail marketing, social media. and mobile advertising can drive powerful results. However, as this study shows people still appreciate the tactile and personalized nature of mail.  The next time you are planning to reach out to your customer, remember  a combined marketing campaign always offers the best results – and mail is a highly cost effective component to include in any combined marketing campaign.

Now what are you waiting for? Call us today for a consultation. Take advantage of our August special for 25% off graphic design services. Through August 31 graphic design services also include logo designs, infographic creation, brochures, digital graphics and more. These custom graphic design marketing items can be reused time and time again.


Join the Michigan EcoSystem at Entrepreneur Connect

The Lansing Economic Area Partnership (Leap, Inc.) has combined with Great Lakes Entrepreneurial Quest  (GLEQ) to bring aspiring  entrepreneurs two days of inspring presentations, Angel funding session, points on securing government contracts, tips on marketing, notes on protecting intellectual property and many more critical topics of value to entrepreneurs.

On Thursday, June 9, enjoy a day of presentations and breakout sessions and virtual tours of Michigan’s business incubators and the GLEQ Business Plan Competition Awards Banquet that evening. On Friday, you’ll have the option of participating in numerous networking and educational activities and exploring the displays in the exhibit hall (please stop by Connection Group table and let us know you read this post to receive a special gift!).

The agenda on both days encourages meeting and learning from other entrepreneurs, investors, business professionals and resource experts. Contact LEAP to secure small conference rooms that are available at no additional cost on a first-come, first-served basis for small meetings and private conversations. Visit Entrepreneur Connect to read more about the session available and reserve your place. Participate in the events and activities as best fits your schedule and interests.

I hope to see you there and look forward to this great opportunity to meet and support business in Michigan. Even though Connection Group opened our doors over 14 years ago, business continues to evolve because we keep learning. If all we offered were the graphic design services for print marketing that was our base  in 1997 we could not have sustained the business. Because we paid attention to trends and consulted experts, we have continually expanded our product offerings to meet the market. Internet marketing, website design and consulting quickly became a larger segment of client sales, even in those early days.

The ability to learn and excel is a critical component to business success. Because we have stayed in touch with customer needs and honed our skills, Connection Group has become recognized as a brand marketing resource. When our customers need to engage in social media we develop social media strategies for them, custom designed Facebook fan pages, landing pages, and custom website design and development as part of the marketing services mix. We don’t know what the future will bring, but we will be one of the first to learn about it as we continue to attend great events such as Entrepreneur Connect.

Entrepreneur Connect will be held at the Henry Center in Lansing, Michigan.   Take a look at these breakout sessions and register to attend!

As Miche Suboski shared, “Summer is usually a sleepy time for business, but not for Entrepreneurs!  At least the one’s that are out making stuff happen….Entrepreneur Connect has many… excellent opportunities (all in one event!) for you to get out there and continue to build your brand or make connections that will help you take the next step with your venture.”