Tag Archives: facebook cover photos

People Helping People: Social Media Strategies for Small Business

Social Media Startegies for Small Bsuiness February Blog graphic

Making Connections In Social Media

You can find top 10 lists on social media strategies for small business all around the internet.  Some tips are complicated, some cost money, some require a lot of time. The social media strategies small businesses seldom consider is keeping it ‘social’. Start with securing your pages on applicable social media sites, posting regularly, and engaging authentically with others. Sharing, liking and commenting on business pages you follow will create camaraderie and your contacts will show their appreciation by reciprocating and engaging with your content.

Following are the top social media players companies choose to engage on social media. There are so many more social media platforms like SnapChat, Tumblr, Quora, etc. If you find a specific social media platform has captured your target market – make sure you are there too!

1. Facebook

Facebook now offers business pages the opportunity to follow other company pages. Follow customers, vendors or local organizations you support and share their posts. You can also follow your competition and see what posts are working best for them.
Task: Make a list of pages to follow

Remember to engage with those favorite pages. Like, share or comment on the pages you follow. Your customer will appreciate that you engaging with them on Facebook. It may even inspire them to add a review on your Facebook business page.

Utilize the large area on the top of your business Facebook page with a creative Facebook cover photo graphic that inspires people or offers a discount specific to only your Facebook followers.

Are you now asking what’s the size of a Facebook cover photo? Take a look at standard sizes on our social media graphic sizes cheat sheet.

Task: What discounts or specials could you offer on your Facebook cover photo this month? What about next month?  Make a list for the year to keep ahead!

2. Twitter

Follow industry leaders who share great content and retweet them, when they feel your love and retweet your posts your Twitter handle will be seen by all of their followers. Express your appreciation to vendors, customers, and friends with #hashtags such as #followfriday suggestions for mutual love. Tag events in posts #newyears, #cybersale, locally used hashtags like #lovelansing or  industry hashtags like #graphicdesign.

Task: Make a list of Industry Leaders to follow for great retweets!
Include them in your next Follow Friday (#FF) tweet.

You can also search by hashtag to see what is being tweeted on a specific subject, such as your industry (#webdesign) or a sports team (#detroitredwings). The results will be posts by others who have used the same hashtag in their tweets. For instance if I use #graphicdesign in a tweet and you search #graphicdesign my post will come up as a result in your search along with others who have included the same hashtag.

Task: Make a list of local popular hashtags to use to make connections.
(#LoveLansing, #GrandRapids, etc.)

3. LinkedIn

The place to be for B2B. It’s true, Linkedin is full of job recruiters. Linkedin doesn’t offer the addictive attraction that Facebook does but chances are your business connections are here. Linkedin is where you find vendors, employees, customers and business tips without the cat videos. First upgrade to a professional profile and secure your Linkedin , pinterest boaardscompany page. Find a few company pages you would like to follow (trade organizations, vendors, customers, others with large followers) and request them to follow your company page. We’d love to have you follow ours too!

Task: Make a list of LInkedin company pages to follow

Recommendations:

Give recommendations for your Linkedin contacts. They will get an alert that you recommended them, the alert will be posted in the Linkedin newsfeed and others will see that you are actively recommending others. It’s a kind way to get in the front of people’s minds and remind them that you appreciate their talents and remind them that they may want to recommend you too! Make sure you are making authentic recommendations! Don’t recommend somebody for their marketing ability when you don’t know if they acutally do a good job with marketing.

Task: Make a list of people you could provide authentic recommendations for of your LinkedIn followers.

Get into groups and comment!
Groups are huge in Linkedin. Look for ones of interest in your industry and share insights to the members, receive advice, hear about trends, comment on posts, post specials or offers, get leads, etc. Each time you post or comment Linkedin will add it to the page feed of all your Linkedin connections. Sharing others posts, commenting on them, will boost their reach too. Being a member of a group also allows you to friend request anyone in the group and correspond with them without knowing their email or having worked with them before – it’s a great way to introduce yourself to a prospect.

Task: Make a list of groups you can search for and join today

4. Pinterest / Instagram

Although very different these two social media applications are similar in the fact that they are centered around images. ‘Nobody reads on the internet anymore’, ‘a picture says a 1000 words’… you’ve heard it all before. A younger female audience has embraced these two social media apps. The Pinterest audience is crossing over multiple generations and members are increasing quickly. Instagram is primarily tweens through 30-somethings. Both apps have high engagement and now allow for private/direct messaging to followers. As you post your clever product, funny or inspiring photos remember to add #hashtags and share the love:

Task: Log on to Pinterest or Instagram and follow other peoples pages or profiles that post or pin like minded items.

Task: Identify people and pages that use your product in clever ways. Recognize them, thank them, share their posts and add it to your list of products uses. 

Task: Create Pinterest pages that highlight your product or service:

Task: Host an Instagram Giveaway – think about what photos your customers could post and create a #hashtag (for a coffee shop post picture of your #favoritecoffeecup, or a tree service company #afterstormphotos…).

Google+ and YouTube:

Secure your Google+ page and increase contacts and your Google rating. While you are at it secure your company location on Google Maps. Embed YouTube videos from your company YouTube channel or videos of interest to your customers right on your Google+ page.

Find friends, customers, vendors and add reviews. These reviews come up when others search keyword terms in their industry or search by their company name. Results will show their company, location, photos, contact info and reviews. Talk about cheap advertising and an easy way to support your colleagues!

Task: Make a list of  videos and content you can can add to your Google+ page to increase exposure

Task: Create target lists (Google circles) – Google+ separates connections into circles your define. You can target information to specific circles.

Task: Determine segments you can set up to announce specific content to each audience.

TaskL Create a Goggle+ Hangout:
You can offer live streaming weekly or monthly webinars to educate your customers. What are the top products or services customers would like? How-to-videos or step-by-step installations, customer testimonials, inspirational videos, etc.

Task: Make a list of webinar subjects you can cover that are of interest to your customers

You didn’t imagine social media strategies for small business was such a big deal?  Just remember, success comes when you practice kindness —keep it social.  Build your online relationships one share at a tim

Dimensions for Social Media Graphics

Sample dimensions for Facebook business page covers and profile photos. Note to leave space for the call to action
Sample dimensions for Facebook business page covers and profile photos. Note to leave space for the call to action

Digital Branding gets a new face. 

sample social media graphic fro facebook page feedAs social media evolves, new trends spark, more rules and standards lock in, and more opportunities to build your company brand arise with social media graphics.

Connecting your professional brand message in all media formats is why Connection Group is here. Developing social media graphics as branding visuals that incorporate logos, monthly specials, calls to action, etc. is one of our favorite services.

As much as we enjoy creating these digital graphics for all of you we know some of you still prefer to do it yourself. To help you maintain your professional brand image online we have compiled current social media graphics guidelines to help. The dimensions are below for various social media graphics you will use, from newsfeed photo posts to profile pictures in Facebook to LinkedIn to Twitter and Google+. Follow the dimensions posted and have fun creating your social media graphics! Here’s a pdf to download with all the social media graphics dimensions to reference later too.

If you prefer to do what you do best for your company – and creating graphics isn’t it – connect with us. We have the education, experience, and efficiency (plus super duper photo imaging and vector software) to create eye catching social media graphics. Give us a call today and take advantage of the current discount (expires April 30, 2014).

Do you have a slide show on your website? Do some of your slides need an update, a fresh look for the season? Give us a call for an estimate today – we may just slide those into the April promo too!


facebook iconFacebook – All graphics must be gifs/jpgs/or pngs

 

Facebook Profile Picture: 180 x 180 pixels Facebook requires this minimum size for uploading a profile picture only to then turn around and reduce to fit the actual required size of 160 x 160 pixels (square). 

Facebook Cover Photos:  851 x 315 pixels. For sharper, cleaner images start with images 1702 x 630. Facebook will resize.  (image should be wider than tall)

Facebook Page Post 400 x 400 pixels square. Page post or status image. Recommend upload size of 1200 x 1200px. Facebook will reduce. Size for mobile: 560 x 292.

Facebook Ads:  1,200 pixels wide (rectangular)   

News Feed ads: 600 pixels wide(rectangular) 

Facebook App Icons:  114 x 74 pixels, (rectangular) These are the icons that appear at the top of the page below your cover pic and above your page feed.

Facebook Photo Albums: 960 x 720 pixels is the maximum display size  (rectangular, landscape orientation). Photo albums are limited to 1000 photos each.


twitter graphic

TWITTER:  All graphics must be gifs/jpgs/ or pngs

Twitter Profile Picture: Upload at 128 x 128 pixels (square) Twitter will resize to 48 x 48 pixels

Twitter Background – Keep at 200 pixels across to ensure all content will be seen on all monitors.

Twitter header image:  1252 x 626, this graphic is displayed directly behind your profile photo.


google plus logo

GOOGLE+:  All graphics must be jpgs/pngs/or gifs no larger than 2 MBs in size.

Google+ Profile Picture: 250 x 250 pixels.

Google + Cover Photo: 940 x 180 pixels (this can also be an animated gif… (but please don’t get too crazy!)


linkedin logoLinkedin – all LinkedIn graphics must be jpgs/pngs/or gifs no larger than 2 MBs in size.

Linkedin Profile Picture: 250 x 250 pixels

Linkedin Company Cover Photo:   646 x 220 pixels (image should be wider than tall)

Hero Image  (Spotlight page)- Minimum 974-339 pixels, Maximum 2 MB, Landscape (image should be wider than tall). Crop once it’s loaded.

Standard Profile Logo: 100×60 pixels (image will be resized to fit), (image should be wider than tall)

Square Logo:  50×50 pixels (image will be resized to fit), This logo is shown in all unetwork updates. 

Good luck with your creations be sure to contact us if you have any questions. More networks are advancing everyday that will require us to expand this post. Please be sure to note the date since dimensions change frequently. Currently Pinterest only allows for profile pictures for their business pages but this may soon change… Are there other social media graphics you use regularly with unique dimensions? Please add them in comments below to help others.

 

logo-pdf Download PDF – Social Media Graphic Dimensions