In the previous blog we touched on the first 10 event marketing elements needed for successful event marketing. For a successful campaign you can’t stop at just the first 10. Following are 10 more event marketing elements every event marketer or event planner should include in all personal and corporate event planning.
Create a variety of social media event graphics that include the event logo, main sponsor logos, plus date and location of event for large to medium size graphics. If you will have a keynote speaker or celebrity performer use their photo, logo or other visuals to highlight them. Create cover photos, banners, memes, videos if available, for all social media platforms. Post them for download to your website and encourage attendees to post on their profiles.
12. Social Media Posts / Hashtag
Have a handful of social media posts scheduled for the different planning stages. Save the date posts, exhibitors posts, sponsor posts, reminders, new information such as added speakers, vendors, etc. Include visuals as much as you can. Also think of a unique event hashtag for your event and encourage people to use it before, during and after the event. If you have an annual event include he year in your tag: #EventBranding2016
13. Order Promotional Products
If gift items, give aways or other event tchotchkes are needed determine what you will be giving away or selling and order them well in advance!
If you budget allows purchase print or online advertising. Many options to choose from including trade magazines, local newspapers, e-news and social media advertising and Google adwords.
15. Blogs / Articles
If you maintain a blog on your even website post new information regularly, interview speakers, etc. Send more press releases and build interest from media to create articles about your event.
Exterior banners, interior directional signage from the parking lot to each breakout session, the expo floor, etc. Include event logo, directional arrows, room names or numbers, etc.
17. Reminder and Confirmation Emails
Drip email campaigns should be utilized for all events. Save the dates, announcements, register, have you registered? did you forget to register? , thank you for registering, etc. Confirm registrations and schedule an email before the event with specifics for each attendee and if invoice reminders are needed. Share details of the event – location, map, time, location and times for scheduled workshops or break out sessions
18. Event Program
Include a welcome, agenda, sponsor information, advertisements, break out sessions, FAQs, area information, map of location, map of expo floor and exhibit hall, times, titles and locations of each break out session, etc.
19. Thank you Plus a Survey for Event Attendees / Exhibitors, etc.
At the end or after the event follow up with a thank you for 6attending with a survey that asks pertinent questions about specific elements of the event you want to know about, Where can you improve? What worked? What could be added?… etc,
20. Create Next Year’s Planning Calendar
If you are wooing sponsors for the next event… the best time to do so is during the current event… event marketing never really ends.
Need Help Design Your Event Marketing Elements?
Connection Group has been developing and designing all of the above marketing items. We have delivered event marketing elements needed for successful events for over 20 years. Connect with us today. Let’s discuss how we can work together to make your next event, large, or small, successful. Good luck with your event!