Tag Archives: brand images

Dimensions for Social Media Graphics

Sample dimensions for Facebook business page covers and profile photos. Note to leave space for the call to action
Sample dimensions for Facebook business page covers and profile photos. Note to leave space for the call to action

Digital Branding gets a new face. 

sample social media graphic fro facebook page feedAs social media evolves, new trends spark, more rules and standards lock in, and more opportunities to build your company brand arise with social media graphics.

Connecting your professional brand message in all media formats is why Connection Group is here. Developing social media graphics as branding visuals that incorporate logos, monthly specials, calls to action, etc. is one of our favorite services.

As much as we enjoy creating these digital graphics for all of you we know some of you still prefer to do it yourself. To help you maintain your professional brand image online we have compiled current social media graphics guidelines to help. The dimensions are below for various social media graphics you will use, from newsfeed photo posts to profile pictures in Facebook to LinkedIn to Twitter and Google+. Follow the dimensions posted and have fun creating your social media graphics! Here’s a pdf to download with all the social media graphics dimensions to reference later too.

If you prefer to do what you do best for your company – and creating graphics isn’t it – connect with us. We have the education, experience, and efficiency (plus super duper photo imaging and vector software) to create eye catching social media graphics. Give us a call today and take advantage of the current discount (expires April 30, 2014).

Do you have a slide show on your website? Do some of your slides need an update, a fresh look for the season? Give us a call for an estimate today – we may just slide those into the April promo too!


facebook iconFacebook – All graphics must be gifs/jpgs/or pngs

 

Facebook Profile Picture: 180 x 180 pixels Facebook requires this minimum size for uploading a profile picture only to then turn around and reduce to fit the actual required size of 160 x 160 pixels (square). 

Facebook Cover Photos:  851 x 315 pixels. For sharper, cleaner images start with images 1702 x 630. Facebook will resize.  (image should be wider than tall)

Facebook Page Post 400 x 400 pixels square. Page post or status image. Recommend upload size of 1200 x 1200px. Facebook will reduce. Size for mobile: 560 x 292.

Facebook Ads:  1,200 pixels wide (rectangular)   

News Feed ads: 600 pixels wide(rectangular) 

Facebook App Icons:  114 x 74 pixels, (rectangular) These are the icons that appear at the top of the page below your cover pic and above your page feed.

Facebook Photo Albums: 960 x 720 pixels is the maximum display size  (rectangular, landscape orientation). Photo albums are limited to 1000 photos each.


twitter graphic

TWITTER:  All graphics must be gifs/jpgs/ or pngs

Twitter Profile Picture: Upload at 128 x 128 pixels (square) Twitter will resize to 48 x 48 pixels

Twitter Background – Keep at 200 pixels across to ensure all content will be seen on all monitors.

Twitter header image:  1252 x 626, this graphic is displayed directly behind your profile photo.


google plus logo

GOOGLE+:  All graphics must be jpgs/pngs/or gifs no larger than 2 MBs in size.

Google+ Profile Picture: 250 x 250 pixels.

Google + Cover Photo: 940 x 180 pixels (this can also be an animated gif… (but please don’t get too crazy!)


linkedin logoLinkedin – all LinkedIn graphics must be jpgs/pngs/or gifs no larger than 2 MBs in size.

Linkedin Profile Picture: 250 x 250 pixels

Linkedin Company Cover Photo:   646 x 220 pixels (image should be wider than tall)

Hero Image  (Spotlight page)- Minimum 974-339 pixels, Maximum 2 MB, Landscape (image should be wider than tall). Crop once it’s loaded.

Standard Profile Logo: 100×60 pixels (image will be resized to fit), (image should be wider than tall)

Square Logo:  50×50 pixels (image will be resized to fit), This logo is shown in all unetwork updates. 

Good luck with your creations be sure to contact us if you have any questions. More networks are advancing everyday that will require us to expand this post. Please be sure to note the date since dimensions change frequently. Currently Pinterest only allows for profile pictures for their business pages but this may soon change… Are there other social media graphics you use regularly with unique dimensions? Please add them in comments below to help others.

 

logo-pdf Download PDF – Social Media Graphic Dimensions

10 Tips – DIY Small Business Logo Design

For some people, putting together a DIY small business logo design is easy. Anyone with a computer and software can do it. Can you believe a person built a logo in Microsoft Excel?

It’s often too easy to distinguish a professional logo design from a DIY small business logo design. These tips can save you grace, time, and money.

charlie's-bar-and-grill-logos1. Color Can Cost You

Remember that your digital logo is in RGB. For professional printing purposes, you will need it converted to the CMYK color ink model. For specialty advertising, promotional products, labels, etc., you’ll get a better price if you use spot or pantone (PMS) colors instead of 4-color process printing. Save money and time by making sure you have all formats in place before ordering printing, creating displays, etc. Learn more about the color models in our recent blog post: DIY Graphic Design – Reproducing Your Small Business Logo Design and DIY Design: How to Choose Colors for Your Small Business Logo and Brand.

2. Can You See Me Know?

Your screen is right in front of you and possibly blown up 1000 percent larger than an actual business card. Make sure your logo is legible when it is reduced to fit clearly on a business card. Print at 100% to check legibility.

3. Consider Old Eyes

Depending on who your small business is marketing to, you’ll want to remember that as the population gets older, eyes can’ distinguish certain colors on top of similar colors. Make sure to balance and contrast colors especially when you are placing color on color.

4. Match Your Font Personalities

wirth-and-fedewa-construction-logo-designNow that you are a designer, it is no longer ‘type.’ Instead, we are sculpting with fonts. My first caution is to please not treat them like they are shoes. ‘The more, the merrier’ doesn’t apply to fonts. We must limit ourselves. Too many styles will appear erratic.

Choose a font that is legible from a distance. This doesn’t mean it has to be simple or boring. A stylish font that communicates clearly establishes a  brand.

Which style feels right for your business? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a manufacturing firm logo? Choose what fits and keep it clean.

5. Logo Size Matters

Your computer screen is 72 dots per inch (DPI). To reproduce a logo that is clean and crisp when printed professionally, your logo needs to be at least 300 dpi. As a guide for business card, brochure or pocket folder printing, your logo file should be 300 dpi by a minimum of 4” tall. Don’t worry about the width as long as it is equal or larger than 4”. For small business exhibit design and other sign designs including vehicle graphics, I say go as big as you can with your logo file – vehicle wraps cover a lot of area, you want your logo to be crisp and clean even at 8” if it is called to.

6. Use Effects with Caution

Be careful with effects that overwhelm your font or graphics. Effects often use shadowing that may distort your business logo when printed or when it is enlarged on a screen that’s bigger than the original. Don’t let your small business logo look as though it’s from a horror film. Unless it is a horror film.

7. No Stealing!

OMGosh get your hands out of the Google images cookie jar! I know everything looks so good in there but you just can’t have it.

Fortunately, there are plenty of clip art resources and stock photos sites available. You probably have some installed with your software. Don’t get crazy and use the same stick person image from Microsoft Office that millions have used in their logos since the 90s’. Be unique, how can you change a stock graphic to make it your own?

There are free resources for stock images online and some with fees that have limits on use. Read use terms carefully. Be careful and respectful,  and follow online copyright law.

original cartoon illustration logo8. Eye-Catching Original Graphics

Using graphics in a small business logo design is a great way to help your logo design stand out. If your artist  (wife, kid, guy you met at church…) draws a logo graphic for you, the bigger the original, the better. When you scan the logo into your computer, scan it at 100%. If it is a digital illustration the original should be saved at a high resoluton from it’s native application.

An original illustration of a house for a custom home builders logo that is only 1” wide will not reproduce well once it is blown up to fit the side of a vehicle. A small original may also limit how much color can be added. Be sure the style suits the message you want to Not a DIY small business logo design but a logo for Custom Home Builder logo designportray for your small business.

9. Admit When You Need Help

If you find you are spending every weekend for a month researching and designing and restarting to design a logo for your small business, stop.  Think about the value you place on your time as a busy small business owner. Instead, put in a few hours doing what you are skilled at and take the money you made to pay a professional.

10. Honest Feedback

Most important of all, get feedback on your design. Share ideas with your family, friends, people who know nothing about your business and people who know you and that you respect.

Please don’t ask a professional graphic designer for an opinion on your DIY small business logo design unless you are ready to hear the truth. I love it when I can say, it works; good balance and choice of colors, etc. When there are issues… and  you already told me your daughter designed it for you… I’m in a bad spot.  The designer in me knows it’s my job to create strong brand identities. The human says, I can’t squash a kid or a parent’s dream. Prepare yourself to hear the professional truth, maybe don’t have your daughter in the meeting!

Start your DIY small business logo design

All the best on your business endeavor and enjoy creating your DIY small business logo design and honing brand message!