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January 2015

Add Marketing Plans to Your Calendar

Man holding laptop with plans writeen on chalkboard for Marketing Plans and Editorial Calendars

“Plans are nothing; planning is everything.” – Dwight D. Eisenhower

Marketing plans and editorial calendars help you develop creative and consistent ideas and processes to help grow your business.

A comprehensive marketing plan helps target specific areas of your business that you want to promote. Your plan can identify your strengths and weaknesses, study your competition and identify the best media options available to reach your target audience. Having a marketing plan in place also helps you make more informed decision on advertising commitments.

At Connection Group we implement editorial calendars each year for our customers and ourselves. Referencing an editorial calendar throughout the year saves time each month and keeps us focused and on track with identified goals and plans. An editorial calendar may include email marketing plans, blog post topics and frequency, a list of your social media platforms, post frequency and topics to focus on each month.

If you need help creating a marketing plan and / or an editorial calendar for 2015, contact us today. Consultations are discounted 20% through February 13, 2015.

On the Blog: Steps Towards Mastering Your Marketing Plans

For the next 12 month I will be posting small business marketing tips and a worksheet will be available to walk you through the exercise. These exercises are taken from our e-book Mastering the Art of Marketing. I chose this formatting so small businesses or solo-preneurs with limited staff and time may be able to take on business branding and marketing in monthly bite size chunks. All of the worksheets relate to small business marketing, branding and advertising for small business growth Read more…

Monthly Spotlight

Penny Rosema

Professional Speaker
Penny Rosema

We worked with Penny Rosema to create a new responsive website for her professional speaking business. Along with her professional speaker information the website includes information about her company, 2 Views International.

We met Penny when she presented her topic, “Avoiding Common Negotiating Mistakes”, for WISE last year. Penny’s professional and engaging style resulted in 100% positive feedback from attendees. Connection Group was thrilled to work with her to help promote her speaking and workshops to companies and meeting planners. Contact Penny if you have a sales team, group, or association that could benefit from expert negotiation tips. Penny will offer real world business examples, lessons, and tips that can be implemented right away.

December 2014

Mastering the Art of Marketing

Mastering the Art of Marketing Workbook by Connection Group 2015

Begin 2015 with a clear direction for your small business marketing. Mastering the Art of Marketing is a compilation of marketing and design strategies your small business can implement right away. You can explore the workbook on your own or with your team.

The e-workbook is laid out in calendar year form. Concepts can be explored in monthly bite size chunks or skip around the book and choose the practices that are most important to your business right now.

Workbook Topics:

  • small business marketing
  • branding marketing and development
  • internet advertising

Mastering the Art of Marketing is our holiday gift to you. Get a jump start on your 2015 business marketing.

If you find some of the tasks to be burdensome or difficult to complete, please contact us, Connection Group provides all of the services contained in the workbook.

Stay connected!

Attract 2015 Calendars

The theme for the Connection Group calendars for 2015 is Attract. In order to attract what we desire we have to put actions behind our goals. On the back of each monthly page you will find a condensed worksheet from Mastering the Art of Marketing with questions related to your business marketing.

The calendars measure 4″ x 9″ and hang on the wall with an attached tie.

If you would like one of these original and inspiring calendars reserve one today. Please enter: connection for the coupon code to receive your free copy.

We also have calendars for sale as gifts. The month page designs are the and the  marketing exercises have been omitted. We have received great reviews from those who have purchased them at local businesses and from our Etsy shop.

May 2015 bring peace and prosperity personally and professionally to your business, family and friends. Connect if you would like to receive a year of inspiration in your mailbox! Remember to enter coupon code.

New Year New Services

Last month we announced the creation of our website maintenance plans for 2015. If we host your website or if you currently have a WordPress website and need assistance keeping it current, contact us today.

All Options Include:

  • timely software/app updates
  • content updating
  • traffic reporting

Remember nobody likes stagnant or out dated information. Updated website content keeps your website visitors and search engines happy.

Review our website maintenance packages to determine the best fit for your company.

  • Website maintenance contract holders enjoy preferred status and first-in-line-service above other requests
  • Response within 24 hours on work days and 48 hours on weekends.
  • All Connection Group website maintenance services are contracted for the period of 12 months.

Please contact us with any questions on the best plan for your company website.