Monthly archive for January 2017

Resort and Vacation Rental Website Designs

On January 18, 2017   /   General, Graphic Design and Web design   /   Leave a comment
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Love of travel and web savviness had us viewing resort and vacation rental website designs long before it was the standard that it is today. As timeshare owners, we search resort and vacation rental websites regularly for new travel experiences. We seldom stay at the same venue twice – not even our home resorts. Why bother when of timeshare exchange companies like RCI and Interval International and vacation clubs such as Global Connections, offer web portals and we can view thousands of resort and vacation rental website designs all in one spot.
In addition to our timeshare travels and online vacation planning, we list our own vacation rental property. Our vacation property guests book online through our Michigan cottage rental website. We are not in a highly-sought Up-North Michigan location. We are not on any of the Michigan Great Lakes. Lake Michigan is at least an hour and a half away from our rental cottage. Our rental is just a kitschy one bedroom cottage on a small lake in mid-Michigan. Yet, each season we have to turn people away because we get booked up so early.

Amateur or professional, when it comes to resort and vacation rental website designs seeing is believing

Responsive website design for resortWith resort reviews, beautiful photos of every suite, villa, view, and amenity offered, finding a premium vacation rental is just a click away. Sadly, many very desirable resort destinations neglect to present their property and amenities effectively. When resort and vacation rental websites show views of a pristine beach or bright lights of the city with luxury designer furnishings, travelers feel confident booking their stay. When another beachfront resort has a website that doesn’t function on mobile devices, lacks standard features, or has outdated content and photos, visitors are not as confident and they search other options.
Many vacation properties and resorts assume listing with RCI, II, Travelocity, TripAdvisor, Homeaway, AirBnB, etc. can serve as their online marketing. When travel or vacation rental referral sites suggest a property, visitors will still visit the actual resort and vacation property website. Even when photos and property descriptions are posted on the referral site, vacationers practice due diligence.
vacation rental property website designRecently, we were seeking a resort destination for spring break. We searched for a resort within driving distance and planned to use some of our RCI points. I searched through RCI and found a resort with availability. When I showed the photos and the resort website to the 13 year old she was mortified. “Look how old the furniture is! Ewww they probably have bedbugs!.”
Granted we stretch our points and seldom stay at 5 star resorts, but this kid has never stayed at a resort where there was a concern about cleanliness, let alone bugs. I share her response only to demonstrate how important visuals are in this world of internet shoppers. Even if resort furnishings aren’t top-of-the-line updating your resort and vacation property website designs can go a long way.

Work with a company who gets you.

It’s time to take charge of your online brand and improve your resort and vacation rental website designs. Give us a call today and let’s review your current website design and functionality. We can put together a cost effective, timely solution, within budget that exceeds your goals.

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Connection Graphics is Now Connection Group (CG)

On January 3, 2017   /   General, Press Releases   /   Leave a comment
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Why change the name to Connection Group after 20 years?

In addition to the award winning graphic design and web design specialties, marketing services have increasingly been added to bring additional value to our customers. As these marketing services continued to answer the needs of an ever changing business climate, customers and prospects consistently remarked that the name did not indicate the many benefits they received.

From administrators, to designers, to writers, to website and app coders, Connection Group staff and contractors are unified in the effort to achieve the highest results in the most efficient manner. We are dependent on each other and appreciative of each others skills and talents. The new name, “Connection Group” better represents the company mission to help customers reach their goals.

How will the name change to Connection Group impact existing customers?

Connection Graphics, LLC will be retained as the corporate name and we will be doing business as (DBA) Connection Group. The name change will not impact established business relationships. Pricing and agreements will not change.  Payments can still be made to Connection Graphics.

Essentially there will only be minor changes to note:

  • new website address is www.connection.group (connectiongraphics.com will be retained also and will point to connection.group
  • new name will be placed on correspondence and marketing items
  • company email addresses will be forwarded from the old address

What else can companies expect from the new Connection Group?

Founder and President, Connie Sweet said “We know small business owners are busy running their business. Keeping their website updated, designing leave behind materials or determining what marketing and advertising methods offer the most value is not an efficient use of their time.” In answer to this challenge, Connection Group has developed affordable packages that combine design and marketing services to keep small businesses current and connected to their customers. From brand design packages to quarterly or monthly website maintenance, customers can select one package, multiple packages or customize packages dependent on their goals.

How will businesses benefit from this change?

Any business, from start ups, to established businesses, large and small can take advantage of new services. With over 20 years of design and marketing experience, Connection Group dedicates efforts to increase brand image and maintain brand presence affordably and efficiently. From logo design to brand and website maintenance, each business message can be streamline to get noticed.

In 2017, Connection Group will update their marketing materials to reflect the name change. To keep clients up-to-date on industry changes and mandates a monthly e-newsletter, regularly posted content to connection.group, social media outlets, and regular published blog posts will help keep customers informed. Sweet says, “The name has changed but the commitment to bring the highest level of service while continuing to stay connected to our customers and the communities we serve remains.”

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