February 2016

Who is on Your Website Right Now?

In 2015 we began tracking visitors to our website. At the risk of sounding like Big Brother, our tracking doesn’t provide individual names. Since we serve businesses, being able to track companies who visit by their own IP addresses allows us to see who is interested in our products. We can see the name of the company who  visited, what pages they viewed, for how long, etc.

Full disclosure, review of the results has been bittersweet. Reports indicated we were doing a good job driving prospects to our website. Sadly, the percentage of visits spurring communication or sales conversion was disproportionate.

We’ve responded by incorporating more inbound marketing practices. We’ve added opt-in forms, pop-ups, and calls to action on our most popular pages to engage visitors. Creating free content and incorporating easy ways to contact us and capturing their contact information helps us connect.

Would your product or service oriented company website benefit from knowing large companies who visit your site and the pages they visit. Connect with us today to hear how we can help you capture more leads from your website. Find out more information here.

On the Blog:

How to Rid the World of Outdated Website Designs

We are designers and marketers to the core. Bringing  outdated website designs into a fully functioning attractive website design gets our hearts pumping.  We know design, we know code, we know CSS, PHP and  java script and a few other web language tricks. What we are not are high priced write-from-scratch-mathematic-genius- coding-geeks.  Thank goodness, the majority of small business websites no longer need us to be code crunchers. Read more…

Taking Care of Business 

10 Tips for Professional Business Card Design
A business card should clearly communicate who you are and what you do.

  1. Be Clear – Choose a font that is clearly legible.
  2. Keep It Clean – A business card should not replace your brochure or website.
  3. Stand Out  – Nothing helps build a brand quicker than a custom logo design.
  4. Cover It – It’s important to include all points of contact.
  5. Hold On – Compare the weight of the paper from business cards you have received. Choose card stock, preferably 100+ cover .
  6. Finish Strong – A gloss or UV-coated stock is more durable than an uncoated sheet
  7. Add Value – Include a coupon, a calendar, or dates to remember, to encourage the recipient to hold on to your card.
  8. Look Closely – Whether you do it yourself or outsource design, make sure someone who hasn’t been a part of the design process proofs it before printing.
  9. Show Off – Photos are a custom touch to business cards. Realtors, consultants coaches and speakers benefit greatly by including personal images.
  10. Convey Class  – A business card from your desktop printer screams low standards. Full color business cards printed on quality stock are very economical and present your business professionally.

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