Daily Archives: December 15, 2015

Michigan Design and Marketing Firm Receives Certification as Women’s Business Enterprise

Connection Graphics, Michigan based Design and Marketing Firm Receives Certification as Women’s Business Enterprise by WBENC

Michigan design and marketing firm receives Certification as Women’s Business Enterprise (WBE) from WBENC

December 15, 2015 – Connection Graphics, LLC receives national certification as Women’s Business Enterprise (WBE) by the Great Lakes Women’s Business Council, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

“The Great Lakes Women’s Business Council is proud to have Connection Graphics as one of our newly certified women owned businesses.  They have tremendous talent and promise that we are excited to see soar even higher,” according to Michelle Richards, President, Great Lakes WBC.

WBENC’s national standard of certification provided by the Great Lakes Women’s Business Council Certification Committee is a meticulous process including an in-depth review of the business and a site inspection. The certification process is designed to confirm that the business is at least 51% owned, operated and controlled by a woman or women. According to WBENC, by including women-owned businesses among their vendors, corporations and government agencies demonstrate their commitment to fostering diversity and continued development of supplier/vendor diversity programs.

“We are pleased to receive this certification by WBENC. We look forward to fostering the growth of other women-owned businesses while continuing to provide marketing and design services to successful corporations,” said Connie Sweet, founder and CEO of Connection Graphics.

About Connection Graphics:

Connection Graphics is an integrative marketing and design firm located in the Lansing, Michigan area. For nearly 20 years, Connection Graphics has provided expert website development, graphic design, and marketing solutions.  Connection Graphics offers guidance for the most cost-effective and creative solutions available to achieve maximum results. Serving a diverse clientele of large corporations and manufacturers to start-ups and non-profits clients extend across Michigan and the United States.  Connection Graphics works in person or digitally, to develop a strategy and visual signature adaptable to each stage of a companies growth.

Certification as Women’s Business Enterprise (WBE) from Great Lakes Women’s Business Council means Connection Graphics can help more corporations. If corporations have marketing services, graphic design, or website design and development needs, this certification can help to meet supplier diversity program goals with an experienced, responsible design firm.

The certification achievement is an important milestone for Connection Graphics as we continue to grow and to improve our corporate relationships while fostering the growth of diverse and other women owned businesses.  Through a culture of continuous improvement our mission is to create partnerships by delivering cutting edge marketing and design solutions combined with incomparable service that brings results and makes everyones job easier. 

About WBENC:

The Women’s Business Enterprise National Council is the nation’s largest third-party certifier of businesses owned and operated by women in the United States. WBENC is a resource for the thousands of U.S. companies and government agencies that rely on WBENC’s certification as an integral part of their supplier diversity programs. www.wbenc.org

Media Contact for Connection Graphics:

Connie Sweet
517-645-4387

WBENC Women owned business certification

December 2015

Mastering the Art of Print Marketing

Our new ebook covers tips on print marketing for small businesses. Printing has different rules than digital or web design. Over the years we have received countless questions on preparing items for print. Whether you are producing your own print marketing pieces or preparing items to turn over to us the tips in this book can save you time and money.

Some of the topics covered:

  • Color Modes
    (RGB, CMYK, Pantone…)
  • Graphic File Formats
  • Print Resolution Graphics
  • Proofreading Marks
  • Postcard Design, Brochures and Direct Mail

    On the Blog:

    How to [Be Your Own] Brand Consultant – It’s Not Just About Brand Visuals

    connectivity enews graphics

    Many people confuse branding with company logos, corporate identities and websites. It’s true, consistent brand visuals are important to establish a brand identity. The company brand though begins with the intangible elements a company is built on.

    Questions included below…  Read More…


    Taking Care of Business 

    Choosing Web Hosting

    Some things to look for: 

    1. Adequate Space – Some hosting companies only allow so much space per website, be sure there is enough for your needs, also consider whether you plan on uploading lots of photos as these can add up over time.
    2. Advertising – Most all free hosting and some less expensive hosting plans are only able offer plans at these rates because they place there ads on your website. They place a large ad on your site to cover hosting, but you can get hosting for $10/month, They are getting very cheap advertising out of you.
    3. Bandwidth – This is a limit on the amount of traffic to your website. Some companies impose a limit on how often your site is loaded by visitors. If it surpasses the limit for the month, they can disable the website or send you a bill for the amount of the overage. Check the bandwidth limit of your web hosting company and what happens if you go over. Then you’ll want to track your usage to see if need to move to a more advanced plan.

    If you specific hosting needs and would like us to help you in determining a solution, contact us.