Monthly Archives: November 2015

Happy Thanksgiving 2015!


May peace and gratitude fill your homes this holiday and everyday. Connection Group will be closed November 26 and 27th for the Thanksgiving holiday. You may find us on our social pages though, stop in and say hello!

On the Blog:

Designing a Small Business Logo – Tell Your Story Authentically

connectivity enews graphics

The logo is a visual symbol of the brand personality and message. It is often the markets’ first impression of a business or product. If your’e designing a small business logo, here are a few tips to consider.  Read More…

Taking Care of Business 

Year end ritual: Reflect and ring in the new year with conscious intention

Before each new year: 
  1. Schedule an hour or more of uninterrupted time.
  2. If you documented business goals at the beginning of 2015 review now.
  3. Note your 2015 achievements.
  4. Consider how they came to pass and how each has affected your business?
  5.  Who helped you meet your goals?
  6.  What did you do differently this year that helped you reach these achievements?
  7. Have your achievements affected other areas of your life? Spiritual, home, family, social, health?
  8. Now, set ten new business intentions for 2016.
  9. If you you have time make lists for other the areas of your life too – remember everything is connected!
  10. Now review your 2015 achievement list again. Feel the gratitude and satisfaction of hard work rewarded.

Those of us who are goal driven are good about making lists and crossing items off. Once the list is complete, we start another list. Stopping for a moment to enjoy successes (and expressing gratitude for all who have helped) lightens disappointments and energizes growth.

A World Without Graphic Design

All the discussion about the red cup and the sans serif Google logo got us thinking about how large of a role graphic design plays in our world.

Life just wouldn’t be the same without it. Can you imagine running shoes without a Nike swoosh? A holiday tree without a Hallmark ornament?  Jonathan Goldsmith without a Dos Equis? Or heaven forbid a frat party without a red solo cup?

The desire to make things pretty while adding a semblance of order is why I went into graphic design to begin with. Recognizing the difference it makes in peoples lives gives me purpose.  I’m not a surgeon saving someone’s life or a Peace Corp worker feeding the hungry. I am a graphic designer who creates the annual giving campaign for an environmental education center, and a website for a non-profit who helps to feed and educate children in Africa and brochures for sustainable building products.  I make things pretty and hopefully catch peoples attention and get positive messages out to the world.

So go ahead, change your profile pic to an Eiffel tower with a peace sign in support of France, throw some change in a red kettle, catch the Macy’s parade and dance all night in your Manolo Blahnik’s. However you choose to express yourself, love your brands, love the world, love graphic design and art and how it connects us all.

What would your world be like without graphic design?

Share with us what you would miss most if there was no such thing as graphics design? We’d love to hear.