Monthly Archives: August 2015

August 2015

Graphic Design = Your message made visual.

I wouldn’t go so far as believe Billy Crystal’s comment but when it comes to business, looks are paramount. How a product, package, or service visually appeals to the consumer may weigh in higher in the decision process than most realize.

I know I pay more for tissues when they have a cooler design on the box than the less expensive ones. How about you, what does good design mean to you?

Are you spending valuable time struggling to design a brochure in Word or design a website in WordPress and it still looks like an amateur attempt? Stop that and call us!

We marry visuals with messages to facilitate sales and we’re extending our 25% discount for graphic design through September. Remember to mention the special when you order!


On the Blog:

The Importance of Design in Marketing

Creating Brand Visuals that Communicate.
connectivity enews graphicsEverything is so much prettier these days. Design is in mainstream consciousness and visual standards are steep. Apple and Target have demonstrated that even utilitarian items can become art when both aesthetics and function are balanced. The importance of design in marketing… Read More…


Monthly Spotlight – Graphic Design

Morning Star Prayer Meditations by Enid A. Gaddis

Graphic design samples with prayer cards

We recently completed a new project for long time customer Enid Gaddis of Crosswalk Jewelry. Enid has created a set of daily prayer cards for parents sending their kids off to school. She wrote the text and selected the words and prayers for each day.

Enid knew the plain Word document would not attract people to truly read and us them. We were happy to add our design touch to them and suggested the perpetual calendar in card format. The user can choose a card each day and can use them every month of the year. The cards are packaged in attractive business card holders. If you are interested in purchasing the card please contact Enid. A percentage of proceeds will be donated for purchasing school supplies for students.

The Importance of Design in Marketing

The Importance of Design in Marketing Connection Group Blog August

Creating Brand Visuals that Communicate

Everything is so much prettier these days. Design is in mainstream consciousness and visual standards are  steep. Apple and Target have demonstrated that even utilitarian items can become art when both aesthetics and function are balanced. The importance of design in marketing has a higher level than a mere five years ago. Graphic design marries visuals with a message to facilitate marketing goals. How does your brand or company stand out from the torrents of information and stylish brands out there?

1. Templates – Themes

Pre-made theme designs for websites, stationary, brochure and business card templates, and even pre-made logos are prevalent on the internet. The challenge is that other small businesses- maybe even your competition – may be using the same template as you!

When you understand the importance of design in marketing and decide customized graphics and design is the way to go  you encounter another challenge. Making custom changes to existing graphic design templates may be difficult. How can you make it your own style without having design software?

Do small business marketing research before purchasing or ordering graphic design or brand design visuals for your company. Make a list of elements to include in your project and choose your theme with those in mind. For instance determine what the main areas of your website will be, this helps determine your navigation. Research design themes or templates and make sure you can customize those cookie cutter templates to amplify your brand.

2. Color

Is your company high tech, energetic or tranquil? The colors you use will communicate, often sub-consciously, how the viewer  is suppose to feel. What colors are associated with the feeling you would like to depict in your brand? Visit our color personality list in our design tips section for ideas.

3. Fonts

Like color, font selection can quickly depict the mood of a brand. When choosing a font for your brand remember not all fonts display on the web. Web fonts are increasing but if you use a font in your logo that is not supported it will need to be converted to a graphic. Try a few combinations and limit your selection to only one or two fonts that flow well together.

4. Consistency

The only way to build lasting brand recognition is to be consistent with all of the above elements in all media channels. Your logo and other brand visuals need to be formatted to work for both print and web use. Consider all the media outposts your visual designs and digital images will be used/ (online, print, tv, video, etc.)

5. Qu2 sisters misguided manual to motherhoodality

Are you using cheesy clip art, blurry or low resolution photo or graphics? Once again we address the importance of design in marketing. When prospects see poor quality or disjointed marketing pieces in the market place it raises questions. Are they disorganized, don’t care about details?

Can you improve your dated logo, images or get new photos taken? Can graphics be redrawn or recreated for digital use? Can you purchase professional stock designs?

6. Graphic Style

Photos and graphics are also strong messages. What graphic style fits best with your brand message? Black and white photography, hand drawn illustrations, etc. Graphic styles may be photos or graphics in styles such as grunge, hipster, retro, elegant, contemporary, realistic, classic, natural, cartoonish. What visual design style suits your business marketing?

Thanks for reading the importance of design in marketing. The following post will follow along this topic and focus on the importance of visual content.

What’s The Best Way to Get into Your Customers’ House?

direct mail campaign infographicsDirect mail campaign pieces are the key to get into your prospects home AND hang out a while!

A recent Royal Mail Market Research “The Private Life of Mail” study researched how mail is filtered, handled, discussed, shared and filed at home. By following how mail interacts in the home revealed beneficial insights for brands. For instance the study discovered an average piece from advertising mail or a direct mail campaign stays in the home 17 days! I dare you to get a Facebook ad to be so consistent!

The custom infographic on the right highlights other results of the study including:

  • 23% of mail is passed around
  • People place 24% more value on something they can touch.
  • 57% say it makes them feel more valued.

Nearly 40% of homes display mail.

Of course people display the mail they receive that is attractive, informative and if it stands out from the pack. Studies show if the design and message of a direct mail campaign lands flat the chances of winning shelf space are pretty low.

Direct mail campaigns are perfect opportunities to increase brand awareness and keep you at the top of  your customers mind. Wouldn’t it be great to know your recent postcard mailing was deemed refrigerator worthy? Be sure to show your brand in it’s brightest light. When planning your next mailing be sure to budget time and costs for custom graphic design and professional print. Yes desktop publishing apps allow you to create your own postcards or print brochures and you can even print them on the inkjet printer you have next to your desk. Be honest with yourself.. If the piece your just created came across your desk, what would you think of the company that sent it to you? Does professional or cheap come to mind? 

Stay Connected with Professional Print Communications

Direct mail campaigns are typically made up of postcards, brochures, catalogs, etc. However, direct mail is not the only entry into your customers homes.   Think about other print pieces customers or prospects may hold onto. These ideas could range from one  affordable postcard with an appointment reminder, an attractive brochure with a unique fold or special paper stock.

Think about what you might hold on to. How about thank you cards, greeting cards, coupons? The longer the piece stays in the home. the more often your name is in front of people who enter the household depending on where the mail is displayed.

E-mail marketing, social media. and mobile advertising can drive powerful results. However, as this study shows people still appreciate the tactile and personalized nature of mail.  The next time you are planning to reach out to your customer, remember  a combined marketing campaign always offers the best results – and mail is a highly cost effective component to include in any combined marketing campaign.

Now what are you waiting for? Call us today for a consultation. Take advantage of our August special for 25% off graphic design services. Through August 31 graphic design services also include logo designs, infographic creation, brochures, digital graphics and more. These custom graphic design marketing items can be reused time and time again.