Daily Archives: April 27, 2015

Google Has Done it Again… small businesses need mobile friendly websites – STAT!

Stats showing small business need mobile friednly websites diesgn. Smart phone  search increase 17%, tablets 28%,, desktop searches down -1%

If you haven’t heard already you may be one of the few left on the planet who doesn’t live and breathe all that is the internet. What is being referred to as  “mobilegeddon” (don’t you love tech-nerds?) or, Google’s mobile website algorithm change launched last week. Small businesses need mobile friendly websites now more than ever. The algorithm change was announced two months back very clearly by Google and they actually went ahead and launched it on the pre-determined deadline, Tuesday, April 21, 2015. What the change means to small businesses who do not have mobile friendly websites is that your company website will either not come up in mobile Google searches or if it does, it will come up so far down it might as well not come up at all.

I can hear some of you now, ‘So, what? Most people search our site from a desktop computer.’  ‘We provide a service, people don’t search for us on their smart phones or tablets, they wait until they get home and research on their computers.’ Not so my friends. “In the final three months of last year, estimated 29 percent of all U.S. search requests – about 18.5 billion – were made on mobile devices.”   – comScore.com

The increase in numbers from desktop to mobile searches will continue to grow. The largest percentage of mobile searches currently are done by people shopping for products, however local services searches are not far behind. “Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit (the store) after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store.” – Search Engine Watch

Mobile searches are steadily increasing for local services including, home healthcare services, restaurants, home improvement services and more.small businesses need mobile friendly websites now to come up in those search inquiries.

  “According to Google, 56% of searches on smartphones have local intent. ” – Wordstream

Searches-Infographic2Google is the top-ranking search engine claiming two thirds of United States web searches and even more in other countries. Mobilegeddon has the potential to effect sales volume especially for small businesses who have not had a strong reason to upgrade to a mobile friendly website yet. If we give an example of  a residential home builders website in Lansing who has not upgraded the website since mullets were in style, compared to a national residential home builder with a mobile friendly website targeting Lansing clientele – where would you place your cards on search results?

Not sure if your small business website is mobile friendly or not?

Check out Googles “Mobile-Friendly” test page in its developer section. Type in your website URL (domain name) and see the results. (https://www.google.com/webmasters/tools/mobile-friendly/.

Mobile Friendly Website Solution for Small Business

If you do not have a mobile friendly website and you are ready to make the change, you have a few decisions to make. First you can choose to keep your desktop website as it is and create a completely separate mobile website to satisfy mobile users (and Google!). The drawback to this solution is you now have two websites you must maintain. The other option is a responsive website. Responsive WordPress websites format to fit which ever screen size a visitor is using. On a desktop monitor the website looks good on the screen without unplanned scrolling or clicking. On a tablet it condenses slightly to fit the screen with limited scrolling and on a smart phone the navigation will collapse to a drop down screen. All of this is automated with a responsive website design. The other benefit of a responsive website design with WordPress is small businesses can now update their own website without programming knowledge. Updating is also easier because you only have to update one site instead of a desktop website and a mobile website.

Mobile-Friendly Website Design considerations:

  • design web pages so that they load quickly
  • make content easily accessible
  • page scrolling up and down (as opposed to left to right swiping)
  • make call to action buttons (like BUY NOW!) easily seen and touched even on small screens
  • make your contact information clickable – click to call, click to map location
  • make your text size large enough to read on small devices

No budget for a small business mobile-friendly website right now?

Or do you have a mobile-friendly website on order but all the local website design firms in Michigan or your state are booked solid a few months out? Since Google searches do show local listings first make sure all your local information is current. Get a Google+ page set up if you haven’t already, check your Yelp listing. Get your website listed on Google in Google MyBusiness section. These steps will help while you are working toward upgrading your website to mobile.

If you’re one of those small businesses who need a mobile friendly website right away, give us a call today! We are taking  orders and turning custom designs around as quickly as possible. We also provide mobile-friendly  Wordpress responsive website design solutions for those of you who want the freedom to access and update your own website .

Stay connected!

April 2015

Is there value in getting listed in local web directories?

Local Website Directory Listings

I know you’re getting the calls too. Internet marketing companies calling offering you website marketing solutions, asking if you know the value of getting listed in local web directories. We get them too.

What’s the big deal about getting listed in local web directories?

Although SEO protocol has changed and it is said there is not as much SEO value in being listed with directories there is still value in directories, especially niche directories and local directories. High traffic directories such as Yahoo Local,  read more…


On the Blog:

7 Conscious Steps to Connect with Website Visitors

Internet marketing for small business, also known as web marketing, online marketing, digital marketing and online small business marketing is comprised of many components. Internet marketing encompasses several disciplines, involving everything from websites, email, search engine optimization (SEO),social media and more. There is no one-size-fits-all for internet marketing campaigns. Depending on your business and your target market, finding the right balance between the many options available may take some trial and error but this effort will often lead to great results in internet marketing. Read more…


Monthly Spotlight

Local Small Business Website

We love working with entrepreneurs – especially first timers. Our spotlight this month is on Mid-Michigan Window Cleaning. Raleigh Schefer recently launched his window cleaning business in the Lansing Michigan area.

Ralaigh knew a professional web presence was important to compete with his competition and demonstrate credibility to prospective clients.

Most small start up company budgets are tight and it is challenging to determine how best to stretch dollars. By providing a 3 page responsive website that can expand as the company grows and be easily edited in house, Mid-Michigan Window Cleaning is able to keep marketing costs under control and focus on growing and promoting their business.

http://midmichiganwindowcleaning.com/