What Organic Efforts Help Drive the Most Hits to Your Website?
Design – visual appeal is the force that binds your web content and branding message together. Good design, and intuitive user experience, directly effects conversion. Pay closest attention to your entry areas – home pages and landing pages.
Content – Content brings life to your internet marketing efforts. It flows through all marketing channels. Make sure your website and blog content is easy to share and find. Photo galleries and videos are content that is highly engaging for visitors.
SEO – Search engine optimization (SEO) – highly targeted keywords and phases relevant to your product or service are critical to capture organic search engine result traffic without purchasing Google Adwords or other internet ads. Relevant and current information updated to your website also serves a role in SEO.
Social Media– outposts to spread your message well beyond your community. If your message is valuable and powerful, it will spread with people in their network. Determine where your target market hangs out: Linkedin, Facebook, Twitter, Instagram, Pinterest, Google+, other…?
Email – E-mails are by invitation – the person has provided their email to you so that you may connect with them regularly . Respect it – don’t spam them or send too frequently. Provide information of interest including discounts, new product/service information, etc. Send personal notes, e-newsletters, invites, e-blast discounts, etc. when you can.
Connection Group can help you with all of the above services as well as internet advertising. If organic optimizing isn’t working fast enough for you or if your business is in a highly competitive industry, you might consider budgeting for monthly Google Adwords, Facebook Ad campaigns, etc. Connect with us today we’d like to help you grow.
From the Blog:
Is Responsive Website Design an Affordable Solution for Small Business?
It’s almost July, should you take a vacation or update your website to a responsive website design?
Based on Compuware, 2012 statistic stating “57 percent of consumers will not recommend a business with a poorly designed mobile site“you may want to put that sabbatical on hold. If your small business marketing goal this year is to increase internet marketing exposure we recommend you start with your website. For most small businesses building a stand alone mobile website and a website designed for desktop monitors is not feasible. Maintaining one website design can be challenging enough for a small business – having to maintain two separate websites that essentially contain the same information is absolutely daunting – and quickly proves to be unrealistic. Enter, responsive website design. Read more...
Promotion: 15% Off Responsive Website Designs for Small Businesses
Call today for a complimentary website design consultation. We will review your website and provide a competitive estimate to design and develop a responsive website design with a WordPress content management system. Receive an updated, appealing and responsive (mobile friendly) website design that you can easily edit in house. Pricing ranges from $1580.00 – $2580.00 depending on the size of your existing website and the features you desire such as members only areas, e-commerce shopping carts, etc. Give us a call today or complete our website inquiry form.