“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” – Henry Ford
Providing a strong product or service is fairly simple, as is the ability to advertise your company through conventional means, but long term business relationships require effort. Creating true connection with customers requires an entirely different skill set to keep you in their radar.
Fear not! … we have four helpful tips that will get you going in the right direction to build strong, lasting customer connections.
- Give Your Company Brand Value – Build your business around an ideal that demonstrates interest with customers. Give prospects something to identify with so the choice is obvious when they need something done. When we provide website design and development and services, we also offer website hosting, domain management and we train our customers how to update their websites. If they need anything in regard to the web – we come to mind first. As long as you focus all your efforts on fulfilling your promise in a specific area you should be fine.
- Keep Your Customers First – A bit more straight forward than the others but still just as important. At the end of the day, keep your customers informed on things you’re doing and be sure to keep them happy.
- Listen – Do you listen and respond to your customers as often as you can? Understanding your customers needs and problems will make them feel more welcome and trustworthy of your service and abilities. Remember, being listened to is the only way to avoid being ignored.
- Respect – There are two directions this can go. The customer is the first and this can be done by making sure you are on time with them and accommodating to their needs. The other is your employees since they work for you and they’d like to be appreciated as much as anyone else.