Monthly Archives: October 2013

October 2013

Twitter For Small Businesses

Ever since its origins in 2006, Twitter has been proven time and time again as a powerful resource for information and community outreach.

There are some important things to know when trying to grow your twitter business from the ground up.

Unlike Facebook, Twitter requires more of a commitment and active participation in the community. Here are somethings you will need to know… read more on the blog.


This Too Shall Pass

After over 13 years of connecting with you, our customers family and friends, we will be retiring our quarterly desktop calendars promotion for 2014.

For those who can’t bare the idea of a year without a Connection Group calendar, we have designed a solution… We are creating a 12 month calendar for 2014.

If you are interested in a 12 month calendar we will be printing them this fall and mailing in December, 2013. You can subscribe today at connectiongraphics.com/shop.

See a sample of the design when you subscribe and get access to exclusive downloads.

Our Facebook and Twitter are the go-to-place for customers to learn tools, trends and tips to keep them on the leading edge with their marketing.

Enjoy inspiring design, website usability, marketing strategy and business resources nestled with discounts and free downloads.

We invite you to join in the conversation.

Thank you for honoring us with your loyalty all these years. Please stay connected!


give a gal a lift logoGive A Gal A Lift

It’s not too late to give back! 
Connection Group is proud to be associated with WISE and the November 6, 2013 fundraiser for the YWCA. The YWCA works hard to house women (and men) who have experienced domestic violence. The YWCA has a long list of needs but one is particular are new bras for the women they welcome in.

If you are in the Grand Rapids area November 6, 2013, please attend the event to hear how “How Domestic Violence Affects the Workplace” and bring a new bra. If you are not in the area we hope to bring buckets of new bras and undergarments to the YWCA! Please consider sending a donation to Connection Group. Read more here.
Send donations of any size to: Connection Group – 6976 Windsor Hwy., Potterville, MI 48876


Post-it-Notes Are Great Leave Behind Client Gifts!

Save 15% on your next design and print order of post-it-notes now through the end of November, 2013. Costs in include shipping, full color ink, various sizes available. An inexpensive way to get your name in front of your customers – plus an overwhelming number of customers will use them and your company benefits from even more exposure!

Project spotlight Direct Mail - postcards, brochures and flyers through the mailMonthly Print Promotions 15% off full color letterhead - original design and printing.

Twitter Business (The Use of Twitter for Small Businesses)

Ever since its origins in 2006, Twitter has been proven time and time again as a powerful resource for information and community outreach. There are some important things to know when working to grow your Twitter business brand from the Twitter2_C_3ground up. Unlike Facebook, Twitter requires more of a commitment and active participation in the community. Here are some things you will need to know:

Acquaint Yourself with the Platform

Observe how other businesses send out information and when. Learn how to utilize hashtags (#hashtags) and see if there are any relevant ones that relate to your business. Follow some other people who have similar goals. And always be sure to check up on your account at least a couple times a day.

Make Sure Your Followers are up-to-date on Things

Twitter excels in terms of its ability to spread information very quickly. If you are running a special, be sure to post it. Possibly post it a few times, just to make sure anyone who is interested can stay informed. You can also use Twitters quickness factor for anything else that needs to go out immediately as well (such as events, schedule changes and so on).

Get Creative

Don’t be afraid to try things and go ahead and be creative with your tweets. Some of the more successful twitter campaigns emerged simply by experimenting and seeing what worked. Twitter is an open platform for anyone to spread work and share ideas, take the initiative and make your brand a part of that experience.

Hashtags are Your New Best Friend

The explosion of hashtags across media has made them even more powerful. To elaborate, hashtags are a number symbol followed by a word (ex. #TBT). Essentially, hashtags are used to promote specific products, events or days giving the twitter communities involvement and input on things going on.

For example, every Friday people are encouraged to promote other Twitter users in the hopes of them doing the same for you and making yourself more involved. This occurrence is known as “Follow Friday” and whenever someone tweets about someone they want you to follow the hashtag #FF is somewhere in the post.

Network, Network, Network

You never know when something or some person will come in handy. Always be sure to welcome an opportunity to exchange information with someone else on Twitter who is in a similar situation or industry as you. Together you might even be able to work together or advertise one another and increase the exposure for both of you exponentially!