There are so many blog entries, emails and webinars titled “The top 10 Things To Do To Market Your Business “. We have posted or shared a few in social media ourselves. It’s a catchy title that does well with search engines and covers some general steps important to all small business marketing.
The articles declare ‘You must post the exact amount of recommended Facebook posts each day, you must use an animal in your logo, you must create YouTube videos till the break of dawn, you must kiss every baby…’ because that is what the most popular marketing guru of today said you should do.
There really is no one-size-fits-all marketing plan for any business. Will a turquoise tupperware cereal bowl look good in all of our kitchens? No, and tupperware knows this, so they offer web and print catalogs to see other colors and size options to suit the need of each customer. Each industry, including marketing, serves the client best when it is personally customized to fit the true need.
The best small business marketing methods are authentic, sustainable, and focused.
Understanding these three concepts will help you reach your small business marketing goals plus save you time and money. Instead of clothing yourself in someone else’s wardrobe, do your homework and determine what will suit you and your customer best for the long term.
Create an authentic small business marketing message by being yourself
- Can you add humor to a technical demonstration to help people understand it better?
- Do you work best with people one on one? Set up individual appointments instead of group meetings
- Are you an energetic people person? Networking groups will be a great place to start making connections
- Are you a natural teacher? Seminars or webinars can demonstrate your skill and desire to help others.
Establish sustainable small business marketing practices
- Don’t make promises or claims you can’t keep. The most valuable customer is the repeat customer. Your company and your product or service needs to deliver on your promise.
- Be realistic, how much time do you have to do marketing tasks each month? Can you handle 10 social media posts each day or attend all the meet and greets in town, every month?
- Look closely at your budget. Do you have $200 dollars to allocate to your monthly marketing or $2000? A budget spread out each month throughout the year to build consistency in key media will show a greater return than spending a large chunk for a one time promotion.
Your communications are focused and connected
- Start with a plan, don’t throw ideas at the wall to see what sticks, take time to develop a small business marketing plan that can be updated each year
- All small business marketing materials are presented with constant brand messaging
- Determine results, review reports, remember to ask new customers how they heard about your company.
Your small business marketing needs to stand out from the mlieu to compete with large big box stores, and large corporations. The best news is small businesses have the advantage to make personal connections with your customers and develop brands that are that are sustainable and profitable.
Other marketing blogs of interest: