Daily Archives: July 30, 2013

Get in Front of Your Target Customer with Direct Mail

direct mail branding postcard examplePrint is not dead! On the contrary print marketing has seen a resurgence over the last year. Although printing is expensive and direct mail postage adds even more costs, when crafted properly direct mail campaigns and print materials can be a cost effective solution to get in front of your target market.

We hear more and more how businesses are challenged with the many marketing options available to them today. Should they advertise on Facebook? Should they continue to pay monthly for an ad in a reference book that nobody seems to look at anymore? Should they create a monthly direct mail campaign of postcards highlighting specials or company services?

Then there are the internet marketing options; social media, blogs, and websites. All of these marketing opportunities can be overwhelming and the most important factor, your target audience, can be difficult to capture. If the only customer you are seeking is the twenty something or under, internet marketing solutions along with some tv spots are a viable approach. However, if your business target market includes people over the age of 30, you may want to consider combining your internet marketing campaign with a direct mail campaign.

Depending on your offer, message, and target audience Connection Graphic can suggest the best format, develop the content, and determine the approach – all with consideration to your time and budget. Maybe you have a comprehensive mailing list that you can reach out to with a direct mail campaign? Or maybe you are trying to reach a specific neighborhood or segment of the city? We can craft direct mail pieces that suit your needs and gets in the hands of your audience. Postcards are an economical choice and since there are no envelopes hiding the message an eye-catching design is hard to miss – even in an often full mail box. A well designed, colorful direct mail piece is always more welcome than a bill too! Give us a call today to schedule a 30 minute complimentary consultation. Or submit contact information here.

Call today to take advantage of August 2013, 15% discount on postcard design and printing 517-645-4387.

July 2013

Social media has exploded in the past few years as a powerful tool for keeping in touch, both with your personal and business network.

Facebook alone has more than 1 billion users. If you’re a small business owner, you’re missing out if you’re not part of that community. Setting up a Facebook presence is not just using your personal profile to tell your family and friends about your company. This month’s issue shows you how you should use Facebook as a business owner. Please also remember to reference on social media ebook for more tips.

Learn how to manage your Facebook page below and scroll further to check out our special marketing offer this month – there are other ways to reach your target market in addition to social media….


Business or personal: Managing your company’s Facebook page


Facebook is a great tool for keeping in touch with your personal network. But did you know you can also set up a Facebook page to promote your business?
Even though Facebook allows companies and businesses to use their services for promotion, there are differences between a personal profile and a business page. In fact, Facebook’s terms of service don’t allow personal profiles to be used for professional purposes. And, when it comes down to it, there’s really no need to. Business pages offer so many benefits that are not available for personal profiles.

Read the rest of the article on the Connection Group blog.


Direct mail postcard samples - Connection Group - connect through us.Get in Front of Your Customer

Print is not dead! On the contrary print marketing has seen a resurgence over the last year. Businesses are challenged with all the marketing options available to them today. Should they advertise on Facebook? Should they continue to pay monthly for an ad in a reference book that nobody seems to look at anymore? The internet marketing options; social media, blogs, websites, can be overwhelming and the most important factor, your target audience, can be difficult to capture.

If the only customer you are seeking is the twenty something or under, internet marketing solutions along with some tv spots are a  be the best approach. However, if your business target market includes people over the age of 30, you may want to consider combining your internet marketing campaign with a direct mail campaign.

Depending on your offer, message and target audience Connection Graphic can suggest the best format, develop the content, and determine the approach – all with consideration to your time and budget. Maybe you have a comprehensive mailing list that you can reach out to? Or maybe you are trying to reach a specific neighborhood or segment of the city? We can craft a direct mail campaign that suits your needs and gets in the hands of your audience. Give us a call today to schedule a 30 minute complimentary consultation. Or submit contact information here.

Call today to take advantage of this months 15% discount on postcard design and printing 517-645-4387.


Save on Postcards

Save 15% on your next design and print order of full-color postcards. Check out some of our previous projects, and contact us to start crafting your new business stationery today.

Project spotlight Direct Mail - postcards, brochures and flyers through the mailMonthly Print Promotions 15% off full color letterhead - original design and printing.