Monthly Archives: July 2013

Get in Front of Your Target Customer with Direct Mail

direct mail branding postcard examplePrint is not dead! On the contrary print marketing has seen a resurgence over the last year. Although printing is expensive and direct mail postage adds even more costs, when crafted properly direct mail campaigns and print materials can be a cost effective solution to get in front of your target market.

We hear more and more how businesses are challenged with the many marketing options available to them today. Should they advertise on Facebook? Should they continue to pay monthly for an ad in a reference book that nobody seems to look at anymore? Should they create a monthly direct mail campaign of postcards highlighting specials or company services?

Then there are the internet marketing options; social media, blogs, and websites. All of these marketing opportunities can be overwhelming and the most important factor, your target audience, can be difficult to capture. If the only customer you are seeking is the twenty something or under, internet marketing solutions along with some tv spots are a viable approach. However, if your business target market includes people over the age of 30, you may want to consider combining your internet marketing campaign with a direct mail campaign.

Depending on your offer, message, and target audience Connection Graphic can suggest the best format, develop the content, and determine the approach – all with consideration to your time and budget. Maybe you have a comprehensive mailing list that you can reach out to with a direct mail campaign? Or maybe you are trying to reach a specific neighborhood or segment of the city? We can craft direct mail pieces that suit your needs and gets in the hands of your audience. Postcards are an economical choice and since there are no envelopes hiding the message an eye-catching design is hard to miss – even in an often full mail box. A well designed, colorful direct mail piece is always more welcome than a bill too! Give us a call today to schedule a 30 minute complimentary consultation. Or submit contact information here.

Call today to take advantage of August 2013, 15% discount on postcard design and printing 517-645-4387.

July 2013

Social media has exploded in the past few years as a powerful tool for keeping in touch, both with your personal and business network.

Facebook alone has more than 1 billion users. If you’re a small business owner, you’re missing out if you’re not part of that community. Setting up a Facebook presence is not just using your personal profile to tell your family and friends about your company. This month’s issue shows you how you should use Facebook as a business owner. Please also remember to reference on social media ebook for more tips.

Learn how to manage your Facebook page below and scroll further to check out our special marketing offer this month – there are other ways to reach your target market in addition to social media….


Business or personal: Managing your company’s Facebook page


Facebook is a great tool for keeping in touch with your personal network. But did you know you can also set up a Facebook page to promote your business?
Even though Facebook allows companies and businesses to use their services for promotion, there are differences between a personal profile and a business page. In fact, Facebook’s terms of service don’t allow personal profiles to be used for professional purposes. And, when it comes down to it, there’s really no need to. Business pages offer so many benefits that are not available for personal profiles.

Read the rest of the article on the Connection Group blog.


Direct mail postcard samples - Connection Group - connect through us.Get in Front of Your Customer

Print is not dead! On the contrary print marketing has seen a resurgence over the last year. Businesses are challenged with all the marketing options available to them today. Should they advertise on Facebook? Should they continue to pay monthly for an ad in a reference book that nobody seems to look at anymore? The internet marketing options; social media, blogs, websites, can be overwhelming and the most important factor, your target audience, can be difficult to capture.

If the only customer you are seeking is the twenty something or under, internet marketing solutions along with some tv spots are a  be the best approach. However, if your business target market includes people over the age of 30, you may want to consider combining your internet marketing campaign with a direct mail campaign.

Depending on your offer, message and target audience Connection Graphic can suggest the best format, develop the content, and determine the approach – all with consideration to your time and budget. Maybe you have a comprehensive mailing list that you can reach out to? Or maybe you are trying to reach a specific neighborhood or segment of the city? We can craft a direct mail campaign that suits your needs and gets in the hands of your audience. Give us a call today to schedule a 30 minute complimentary consultation. Or submit contact information here.

Call today to take advantage of this months 15% discount on postcard design and printing 517-645-4387.


Save on Postcards

Save 15% on your next design and print order of full-color postcards. Check out some of our previous projects, and contact us to start crafting your new business stationery today.

Project spotlight Direct Mail - postcards, brochures and flyers through the mailMonthly Print Promotions 15% off full color letterhead - original design and printing.

Business or personal: Managing your company’s Facebook page

connection graphics facebook page screen captureFacebook is a great tool for keeping in touch with your personal network. But did you know you can also set up a Facebook page to promote your business? Continue reading to learn how.

Even though Facebook allows companies and businesses to use their services for promotion, there are differences between a personal profile and a business page. In fact, Facebook’s terms of service don’t allow personal profiles to be used for professional purposes. And, when it comes down to it, there’s really no need to. Business pages offer so many benefits that are not available for personal profiles.

Business-Relevant Information

Facebook’s pages are designed specifically to present information about businesses and companies. Unlike personal profiles, business pages don’t ask you for your company’s birthday or gender. Instead, you’re prompted to choose a category, and add a founding date, a mission statement, etc.

Facebook’s options for business pages also let you add information about your company, an option that’s not available for personal profiles. Whether it’s a list of products or services or a video introduction, you can customize your business page to let others know about your company.

CG-Timeline-Fan-Page-Graphic-no>5,000 Fans

Personal profiles are limited to 5,000 “friends.” Why would you want your business page to have a limited audience? The point of social media, after all, is to expand your company’s network. Even if you’re a one-person business, surely you want to reach the most number of people (ie., prospective customers) as you can. One of the most important reasons for having a business page is that it allows you to gain unlimited fans.

Online Traffic Analysis

A very important feature of business pages is Facebook Insights. This is an application that gives you information about your customers, and how they interact with your Facebook page. It lets you see what’s working and what’s not. It’s valuable data that’s available only for business pages.

Admin Roles

The ability to assign admin roles to help you manage your Facebook business page is a time-saver. You can allow others to be your co-admin and assign specific roles based on what you want them to do. For example, you may choose to have an employee or marketing agency do some of the tasks for you, so that you’re free to focus on other aspects of your business. The available roles are Manager, Content Creator, Moderator, Advertiser and Insights Analyst. Even if you have several people, or an outside consultant, helping you manage your page, you still control how much access they will have to your account. With a personal profile, the only option is to give them your username and password.

Deals and Advertising

Facebook wants to help businesses gain a healthy online following. One of the ways they do this is by making it easy to advertise and offer deals. Facebook Offers lets your business promote a sale or special pricing. Promoted Posts are paid options that let you reach a wider audience. Neither of these is available for personal profiles.

Work-Life Balance

Many small business owners juggle work responsibilities and family life. This challenge extends to web interactions as well. So why combine your personal Facebook profile with that of your business? Keeping them separate allows you to effectively promote your business online, while still enjoying private interactions with your family and friends.

A Facebook page for your business is simply the right choice over a personal profile. Notwithstanding the terms of use, the many advantages it offers lets you launch, and manage, your Facebook presence more effectively. It’s what we use for our company and as a brand manager for small businesses. If you need guidance or help in managing your Facebook page, give us a call or send us an email.