Daily Archives: June 27, 2013

New Responsive Website Design for Book – Discovering Michigan County by County

New homes page of Discovering Michigan County by County website.

New version of book website design by Connection Group

Screen cap of Discovering Michigan County by County website.

Original screen cap of the website.

Connection Group is pleased to share a recently completed responsive website design for books. Take a look at the before and after images of the customized website design utilizing a WordPress back CMS. The original book website was initially designed by a company that utilizes templates for their customer websites and author Barbara Vandermolen wanted a more customized, contemporary,  website that would function well and still reflect high quality. Connection Group had so much fun going through all the beautiful photography the author has gathered through her over six years of research. Photography, design, and visuals can make or break a responsive website design or print marketing items and Connection Group staff is in heaven when we can play with a catalog of images at this level.

This fabulous book is full of these gorgeous photos in full color that show off the wonders of Michigan County by County. Author Barbara Vandermolen celebrates her home state of Michigan by paying homage to each county in this recently released book “Discovering Michigan County by County” Your A-Z Guide to each of the 83 counties in the Great Lakes State. This tome is  616 pages of pure beauty. The photos alone will hold your interest and attract visitors to the fine Pure Michigan state. The author cleverly outlined each of the 83 chapters to feature details of  every county in Michigan. Each chapter is an A-Z Guide of the county. “A” highlights agriculture, “B” features Bridges or Boats, etc. This informative book is a great find for travelers and residents alike. Clearly Barbara’s effort was a labor of love and Connection Group was honored to work with her to create a new website design that represents the quality Barbara has strived for and reached with this beautiful book. Read more or purchase the book.

June 2013

You’ve probably already heard about email marketing. Email marketing is one of the most effective online marketing tools available for you as a business owner. If you’re wondering how email can help you achieve your business goals, read on and find out the benefits of using emails to build brand loyalty.

As always, we continue to offer regular deals on select identity and marketing pieces.


The Benefits of Using Email Marketing to Cultivate Brand Loyalty

Facebook. Twitter. Pinterest. Google+. The explosion of social media has changed marketing in ways we could never have imagined 10 years ago. But there is one tool that was effective then, and is still powerful today: Email marketing continues to be one of the best ways to reach clients and cultivate brand loyalty.The biggest companies all have a presence on social media. Not to do so would be a big mistake. At the same time, they haven’t abandoned email in their campaign to keep their brands at the forefront of their customers’ awareness.

Read the rest of the article on the Connection Group blog.


Discovering Michigan County by County WebsiteNew Michigan Responsive Website Design for Book Discovering Michigan County by County

Connection Group is pleased to share a recently completed responsive website design for books. Take a look at the before and after images of the customized website design utilizing a WordPress back CMS. The original book website was initially designed by a company that utilizes templates for their customer websites and author Barbara Vandermolen wanted a more customized, contemporary,  website that would function well and still reflect high quality. Connection Group had so much fun going through all the beautiful photography the author has gathered through her over six years of research. Read more…


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