Business cards are still the best and most cost effective form of advertising your business or freelance work. The surest way to stand out like a start up is to say “I don’t have a business card yet.” The next best way to scream novice is to have a business card design that looks like you designed and printed it yourself.
A business card design should quickly and clearly communicate what your business is. Creating a great business card design that will stay in the forefront of a prospect’s mind says it is customized for you and your company.
- Be Clear – Choose a font that is clearly legible. You don’t have to stick to the same standard fonts that are on everyone’s computer. Choose a font with personality that suits your brand just be sure it can be read. Print a proof at 100% size and have a variety of people read it. Don’t close out the senior market because they can’t read your card!
- Keep It Clean – A business card should not replace your brochure or website. Add contact information, a tag line if you have one or a coupled of products and services you offer. If you choose to add all of your products and service or other information, consider using the second side of the business card.
- Stand Out – Nothing helps build a brand quicker than a custom logo design. Nothing beats a brand image that demonstrates your commitment to quality, and quickly communicates who you are like a professional logo design. Choose colors that are noticeable and suitable to your brand.
- Cover It – It’s important to include all points of contact. Include your company name, your name, phone number(s), address, email and website. Include the best phone number for customers to reach you. If you don’t want to list your cell or fax number, it is not necessary. Web or home based businesses do not need to include addresses on their cards if they prefer. For independent company representatives, it is good practice to include the corporate headquarters address.
- Hold On – Compare the weight of the paper from business cards you have received. Which ones feel best? A flimsy stock will not hold up over time and can easily be lost. Choose card stock, preferably 12 pt and up.
- Finish Strong – A gloss- or UV-coated stock is more durable than an uncoated sheet, but it also shows finger prints and glare in high light. An uncoated or matte finish business card stock is more understated. A graphic designer or printer can help you determine which can suit your brand best.
- Add Value – Include a coupon, a calendar or dates to remember to encourage the recipient to hold on to your card. Add these to the back of the card so as not to compete with your contact information on the front.
- Look Closely – Whether you do it yourself or outsource design, make sure someone who hasn’t been a part of the design process proofs it before it goes to print. Call the phone numbers listed, check the emails and website URLs before printing your business cards.
- Show Off – Photos are a custom touch to business cards. Realtors, consultants and professional speakers business card designs benefit greatly by including their image. A picture offers recall for many years after a meeting; just be sure to use a current photo. You can also use a photo of your product, a shot of your corporate office building (if it is attractive), or a photo or graphic that is connected to your industry.
- Convey Class – A business card from your desktop printer screams low standards. Plus inkjet prints dissolve before your eyes with any contact with water! Full color business cards printed professionally are very economical and show you are committed to presenting your business in the highest class.
There are a few free business card design websites that offer hundreds of pre-made business card design templates. These sites often offer very inexpensive (sometimes free printing). For start up companies on limited budgets, this seems like a great solution. So thousands or companies utilize these business card templates – every day. I remember attending a networking event one evening where I brought back four business cards that were exactly the same design, same ink colors, same logo, etc. and they were all for a different company (and in some cases a different industry). Customize your business card to have top-of-the-mind awareness. If you are a commercial builder, you don’t’ want to be confused with the unlicensed home remodeler in your town because you are distributing the same business card designs.
Connection Group offers custom business card designs as an individual service and as part of our graphic design packages. Call us today for a business card design consultation. We can provide individual business card designs and cards for all of your staff and contractors. We’re happy to brainstorm unique added value ideas including calls to action and informational tips to help people hold to and continue to reference them. Receive