Monthly Archives: April 2013

April 2013

Your business card is your first impression.

When you hand your card to a business contact or potential customer, it’s your first opportunity to stand out and be memorable. What kind of impression are you making? Does your business card say that you’re a professional? Are your company’s standards reflected in the type of paper and font you use, and the overall image conveyed by your card?

You have one chance to make a first impression. This month, we’re focusing on helping you make it a good one.


10 Tips for Creating a Great Business Card

Your business card should quickly and clearly communicate what your business is. Here are the first three tips for creating a business card that your contacts will remember long after your initial meeting.

  1. Be Clear – Choose a font that is clearly legible. You don’t have to stick to the same standard fonts that are on everyone’s computer. Choose a font with personality that suits your brand just be sure it can be read. Print a proof at 100% size and have a variety of people read it. Don’t close out the senior market because they can’t read your card!
  2. Keep It Clean – A business card should not replace your brochure or website. Add contact information, a tag line if you have one or a coupled of products and services you offer. If you choose to add all of your products and service or other information, consider using the second side of the business card.
  3. Stand Out  – Nothing helps build a brand quicker than a custom logo design. Nothing beats a brand image that demonstrates your commitment to quality, and quickly communicates who you are like a professional logo design. Choose colors that are noticeable and suitable to your brand.

Read the rest of the 10 tips on the blog.


Save on Your Next Business Cards

Save 15% on your next order of full color business cards, including design and printing. Check out some of our previous projects, and contact us to start crafting your new business cards today.

How to Choose Website Fonts

Samples of the web fonts: Times New Roman, Arial, Courier, Helvetica, Verdana, and Georgia.

Web font samples

The look of your website affects how your customers think about you and your business. You need an easy-to-navigate layout, a professional-looking logo, and site colors that reflect your business. In addition, your choice of website fonts sends a subtle, but very important, message about your brand.

While you can take your pick of the countless fonts available on the web, you should put some thought into your decision. You’ll want fonts that are web-safe and easy to read online. You want a font that says you’re trustworthy and a professional. At the same time, you want to be consistent with your personality and brand, whether it’s a straight-laced legal site or one with a bit of whimsy and fun.

Web-safe Fonts

Not all fonts available for download are web-safe. You want your site’s content to be readable to everyone who visits, wherever they may be, and whatever device or web browser they may be using. Web-safe fonts help eliminate barriers such as broken layouts and misaligned text.  Examples of these widely-used website fonts are Times New Roman, Arial, Courier, Helvetica, Verdana, and Georgia.

Font Size

Reading material on the web is different from reading print. While the 12-point font size is commonly used for letters and other print documents, it is not always a good choice for websites.

Don’t make your readers squint when they visit your website. Make the experience as comfortable and as pleasant as you can. The web standard today is 14-16 points for most online text. This size makes your content easy to read for most users.

For headers (eg., post titles and subtitles within the text), use slightly bigger fonts to make scanning easier.

Simple vs. Fancy Fonts

The general rule in website design is to use simple fonts for the majority of the content. However, there’s also a place for fancy fonts.

If you work in a creative industry, or one that places a premium on artistic ability, a clever sprinkling of a fancy or unique font will help boost a reader’s perception of your skills. You’ll see examples of these in websites for graphic designers, fancy restaurants, illustrators, fabric artists, etc. Such fancy fonts will be out of place for most construction firms, doctors’ clinics, etc., which should go for simpler typography.

A Note About Color

While your website’s color scheme should reflect your brand and logo, you should still strive for readability and a clean overall look. When it comes to the content area, the best approach is a black or dark grey font against a white or nearly white background.

Exceptions can be made for media-heavy sites (those that have mostly videos and photos). But if text is your primary content, black-on-white in the post area is your best bet. You can spice up your website with color elsewhere (header image, sidebar buttons, links, title text, etc.).

Your website fonts are among the easiest design elements to change. However, their effects on your web presence are also easy to overlook. Use these design tips to make sure that every detail of your website conforms with your marketing values and goals.

Top 10 Tips for Creating A Great Business Card Design

Business card sample of Bear Creek MaintenanceBusiness cards are still the best and most cost effective form of advertising your business or freelance work. The surest way to stand out like a start up is to say “I don’t have a business card yet.” The next best way to scream novice is to have a  business card design that looks like you designed and printed it yourself.

A business card design should quickly and clearly communicate what your business is. Creating a great business card design that will stay in the forefront of a prospect’s mind says it is customized for you and your company.

  1. Be Clear – Choose a font that is clearly legible. You don’t have to stick to the same standard fonts that are on everyone’s computer. Choose a font with personality that suits your brand just be sure it can be read. Print a proof at 100% size and have a variety of people read it. Don’t close out the senior market because they can’t read your card!
  2. Keep It Clean – A business card should not replace your brochure or website. Add contact information, a tag line if you have one or a coupled of products and services you offer. If you choose to add all of your products and service or other information, consider using the second side of the business card.
  3. Stand Out  – Nothing helps build a brand quicker than a custom logo design. Nothing beats a brand image that demonstrates your commitment to quality, and quickly communicates who you are like a professional logo design. Choose colors that are noticeable and suitable to your brand.
  4. Cover It – It’s important to include all points of contact. Include your company name, your name,  phone number(s), address, email and website. Include the best phone number for customers to reach you. If you don’t want to list your cell or fax number, it is not necessary. Web or home based businesses do not need to include addresses on their cards if they prefer. For independent company representatives, it is good practice to include the corporate headquarters address.
  5. Hold On – Compare the weight of the paper from business cards you have received. Which ones feel best? A flimsy stock will not hold up over time and can easily be lost. Choose card stock, preferably 12 pt and up.
  6. Finish Strong – A gloss- or UV-coated stock is more durable than an uncoated sheet, but it also shows finger prints and glare in high light. An uncoated or matte finish business card stock is more understated. A graphic designer or printer can help you determine which can suit your brand best.
  7. Add Value – Include a coupon, a calendar or dates to remember to encourage the recipient to hold on to your card. Add these to the back of the card so as not to compete with your contact information on the front.
  8. Look Closely – Whether you do it yourself or outsource design, make sure someone who hasn’t been a part of the design process proofs it before it goes to print. Call the phone numbers listed, check the emails and website URLs before printing your business cards.
  9. Show Off – Photos are a custom touch to business cards. Realtors, consultants and professional speakers business card designs benefit greatly by including their image. A picture offers recall for many years after a meeting; just be sure to use a current photo. You can also use a photo of your product, a shot of your corporate office building (if it is attractive), or a photo or graphic that is connected to your industry.
  10. Convey Class  – A business card from your desktop printer screams low standards. Plus inkjet prints dissolve before your eyes with any contact with water!  Full color business cards printed professionally are very economical and show you are committed to presenting your business in the highest class.

There are a few free business card design websites that offer hundreds of pre-made business card design templates. These sites often offer very inexpensive (sometimes free printing). For start up companies on limited budgets, this seems like a great solution. So thousands or companies utilize these business card templates – every day. I remember attending a networking event one evening where I brought back four business cards that were exactly the same design, same ink colors, same logo, etc. and they were all for a different company (and in some cases a different industry). Customize your business card to have top-of-the-mind awareness. If you are a commercial builder, you don’t’ want to be confused with the unlicensed home remodeler in your town because you are distributing the same business card designs.

Connection Group offers custom business card designs as an individual service and as part of our graphic design packages. Call us today for a business card design consultation. We can provide individual business card designs and cards for all of your staff and contractors. We’re happy to brainstorm unique added value ideas including calls to action and informational tips to help people hold to and continue to reference them. Receive

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