Whether you created your small business logo design or you worked with a graphic design firm, have logo files in each color format. From start-up businesses to non-profit associations, all companies and organizations have a variety of marketing and communication pieces to produce. Each format has specific color requirements.
If you’re printing business cards, you will need your logo in CMYK and/or a standard spot or PMS color. If you’re logo is for your a website, make sure it is in RGB. If you will be ordering shipping labels or printing in t-shirts, etc., you will probably want to provide a black only logo or a spot color logo to save cost. Refer to our recent blog entry on DIY Design-How to Choose Color for Your Small Business Logo Design.
Some software has limits to saving a logo in specified color formats. Graphic designers use software such as the graphic design industry standard, Adobe® Creative Suite. A large variety of color libraries are preinstalled in professional design and editing programs, including Pantone color books.
For desktop publishing software such as Microsoft Office Suite, the options may be limited to the format you save the file in. Save your small business logo as an eps file in Word . In the ‘Save as’ dialog box, you can choose CMYK or RGB, etc. At this writing, Microsoft Office Suite programs did not have the capability to create Pantone® spot colors.
Reproducing your small business logo design
Let your printer know your goals when you send your small business logo to print. When getting bids for printing, get prices for spot color and full color. Compare which best fits your budget.
If you choose the less expensive option of spot color, include your logo in spot color. If you have chosen a Pantone® color, there may be an up-charge for custom Pantone® inks. If your small business logo isn’t spot color, tell your printer that your logo is in RGB or CMYK. The printer can quote charges for converting your logo. It’s much better to have all the color formats in place ahead of time. Additional design and set-up fees, along with delayed delivery may result.