Daily Archives: February 27, 2013

Small Business Website Design Powered by WordPress

rls energy - small business website design rlsenergy.com
Rob Sepeter of RLS Energy contacted Connection Group for a small business website design. Mr. Sepeter found Connection Group when he visited a website we designed for a local retail gift and nursery shop, Hidden Trail. Hidden Trail Gift Shoppe specializes in nature themed gifts for home and garden, plus fresh plants and holiday greens. The website design quickly communicates this nature and environmental niche.

Although the original RLSEnergy.com website functioned and had similar content Mr. Sepeter felt the website design was not reflective of his clientele or the environmental nature of the products he offers. Another issue Mr. Sepeter asked us to address was the inability with the old site for ease in updates. Connection Group needed to set up a back end content management area where he or a staff person could easily and quickly edit website content, without having to have a PhD in web programming and development.

RLS is a start up company and serves customers throughout Michigan. RLSEnergy.com didn’t require a lot of automation or bells and whistles that e-commerce websites and some larger company websites often need. Connection Group solution for the small business website design that RLS Energy needed was to set up a website powered by the WordPress content management system (CMS). Choosing WordPress allowed us to keep the cost effective for the small business owner and also allow ease in website updates by any staff member. WordPress also offers numerous plug-ins that assist blog and small business website owners with automated features to help with SEO, comments, calendars, pretty much anything a website manager could need to optimize a website for effectiveness. Information on website and blog plugins are a whole different post but are an important considerations when looking at blog and website solution for your small business.

rls energy logo small business website designRLS Energy is enjoying the new environmental website design and in just one half hour content management training session they are now able to easily post project and merchandise photos and updates. Do you think a WordPress blog or small business website design would work for your company? Connect with us and let’s talk about your digital marketing and communication goals. We can help you choose the best blog or website solution that will grow with your company and allow you to control updates at the level you desire.

Stay connected!

February 2013

This month, we’re continuing to provide you with information that you can use to build and market your small business. We understand that diving into online marketing comes naturally to some, while others prefer leaving those tasks to a trusted brand manager. There’s useful information for both camps in this edition of Connectivity!

brand management circlesThe Web and Your Brand

Your choice: Brand Manager or Website Designer
In this article on our blog, we look at how you can decide whether you need a full-service brand manager or hire out just the website design and do everything else yourself.
Read More…

Connection Group website and blog samples using WordPress

DIY Alert! Build Your Own Blog or Website
A Simple Guide to Launching Your Small Business Website and Blog

Sometimes start-up businesses can get away without using our web design and development expertise to have a web presence. As your business grows we know we will continue to serve you and we can’t express how very important a web presence is for businesses right now. Would you believe there are still 49% of small businesses without websites? There is no reason for this (and no, a Facebook page doesn’t cover it – we discuss this too…) Take a look at our recent blog post to get step by step instructions…Read more…

Project Spotlight Event Promotions Print and Digital SolutionsMonthly Promotion for January 2013 is 15% off Full color brochures and sales sheets