Every year in August Detroit enjoys a popular Classic Car Show, the Woodward Dream Cruise. Car buffs from all over the country meet on Woodward Avenue in Detroit and show off their rides and relive their hot rod pasts. This year GM shared a tribute to this popular event with the people of Detroit by posting vintage billboards throughout the Detroit area proclaiming the staying power of two leaders in the auto industry – GM and Detroit. These clever images and sayings are a respectful and nostalgic nod to both style and strength – characteristics Michigan is proud to be known to deliver.
This message is most influential in billboard design of course, right in the heart of the land that built them ,in front of the eyes who drive them. The creative agency who developed this billboard campaign knows their market and the GM brand. Michigan and GM does not believe a car is just a commodity – a car is a statement of who you are, your lifestyle, your personality, it’s designed for comfort and cruising – it was then and it is to this day.
If you are in the Detroit area, enjoy the 2012 Woodward Dream Cruise and smile when you see these Michigan billboard designs, take pride knowing why we earned the title, Automobile Capital of the World.