How to Convert a Facebook Profile to a Facebook Page

Throughout the year we have been providing training to local organizations and colleges on social media marketing. As the owner of Connection Group I also consult with customers who want us to manage their social media and create profiles in the best format to reach their market. In almost every consultation, social media class, workshop, and training this year, I have been asked what to do if a business established a personal profile page for their business instead of a true business fan page in Facebook. Yes, there is a big difference between a Facebook Profile and a Facebook Page, I will not get into all the reasons in this post. Please post a question if you would like more specifics, I am happy to help clarify.

I have a previous blog post covering merging pages also which directs you to the Facebook help page entitled Converting your profile page into a page but it didn’t make it as simple as it can be. Below, I will walk you through merging your Facebook pages and to clearly answer the question: ‘How do I convert a personal profile to a business page in Facebook step by step.’

Words of caution: 

All of the people on your page, plus your profile pic, will be converted into your page but no other content on the old page will be moved over. Remember to save any important information prior to migrating the page. You can download a file that contains all your messages, photos and videos that you have uploaded to Facebook here. If you don’t mind losing previous posts there is no need to go through the download step.

Graphic of Facebook business category options

  • Step one: Be logged in as the personal profile you want to change with your original email address and password you set up. BE CAREFUL!!! Do not log in as your real person profile (the one you use every day)!
  • Step 2: Go to Facebook Profile to Business Page Migration page.
  • Step 3: Choose which category your business page is (Company, brand, place, etc.)
  • Step 4: Agree to Facebook Page Terms
  • Step 5: Choose the page you want to connect to, add content, name the page, etc.

You should now have a complete professional Facebook Business Page for your company instead of a profile page. Please contact us if you need more assistance.

If you need help merging two Facebook business pages or if you have a business page and then suddenly a Places Page has emerged with your same business name and address, Facebook help now allows you to easily merge these pages too. Currently, the Facebook page with the most likes will become the main page, the Facebook Business page with the least amount of fans will merge into the first and then it will disappear. Let me know if you need help with this one!

Stay connected!

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