Monthly Archives: May 2011

Join the Michigan EcoSystem at Entrepreneur Connect

The Lansing Economic Area Partnership (Leap, Inc.) has combined with Great Lakes Entrepreneurial Quest  (GLEQ) to bring aspiring  entrepreneurs two days of inspring presentations, Angel funding session, points on securing government contracts, tips on marketing, notes on protecting intellectual property and many more critical topics of value to entrepreneurs.

On Thursday, June 9, enjoy a day of presentations and breakout sessions and virtual tours of Michigan’s business incubators and the GLEQ Business Plan Competition Awards Banquet that evening. On Friday, you’ll have the option of participating in numerous networking and educational activities and exploring the displays in the exhibit hall (please stop by Connection Group table and let us know you read this post to receive a special gift!).

The agenda on both days encourages meeting and learning from other entrepreneurs, investors, business professionals and resource experts. Contact LEAP to secure small conference rooms that are available at no additional cost on a first-come, first-served basis for small meetings and private conversations. Visit Entrepreneur Connect to read more about the session available and reserve your place. Participate in the events and activities as best fits your schedule and interests.

I hope to see you there and look forward to this great opportunity to meet and support business in Michigan. Even though Connection Group opened our doors over 14 years ago, business continues to evolve because we keep learning. If all we offered were the graphic design services for print marketing that was our base  in 1997 we could not have sustained the business. Because we paid attention to trends and consulted experts, we have continually expanded our product offerings to meet the market. Internet marketing, website design and consulting quickly became a larger segment of client sales, even in those early days.

The ability to learn and excel is a critical component to business success. Because we have stayed in touch with customer needs and honed our skills, Connection Group has become recognized as a brand marketing resource. When our customers need to engage in social media we develop social media strategies for them, custom designed Facebook fan pages, landing pages, and custom website design and development as part of the marketing services mix. We don’t know what the future will bring, but we will be one of the first to learn about it as we continue to attend great events such as Entrepreneur Connect.

Entrepreneur Connect will be held at the Henry Center in Lansing, Michigan.   Take a look at these breakout sessions and register to attend!

As Miche Suboski shared, “Summer is usually a sleepy time for business, but not for Entrepreneurs!  At least the one’s that are out making stuff happen….Entrepreneur Connect has many… excellent opportunities (all in one event!) for you to get out there and continue to build your brand or make connections that will help you take the next step with your venture.”

 

Do You Know What Your Real Job Is? Graphic Design Job Duties Sure Have Changed!

Illustration of Connie Sweet electronic design illustration‘When you were a kid, could you, your teachers, or your parents imagine your current job? … ‘

My job has changed profoundly over my  20+ years in graphic design. In addition, new industries and jobs have developed that didn’t exist in the field when I chose graphic design as my career. In art school we had to sketch out concepts and handwrite text. My first real graphic designer job, I had to determine character count by hand then spec it for a typesetter – heaven forbid if there was a change in the copy after this step. Now, as owner of a graphic design and marketing firm specializing in brand marketing and website design, the occupation I enjoy as a graphic designer is a far cry from the description from the Kendall College of Art Design catalog back then.

Is your job title one that was included in a compiled Occupation List from Middle School? Is the title the same with vastly different tasks and techniques? Or has the original job you started fresh out of school been eliminated and you have reinvented yourself along the way?

While considering the industries I have been fortunate to work with through Connection Group, brick and mortar retail, real estate brokerages, marketing firms, I have seen and felt the tremendous changes each has implemented to continually evolve to meet todays business climate. How much has your ‘occupation type’ changed since you started your career path? I would love to hear where you started and where you are now, how vastly your tasks have changed since you entered the job market and set your career path.

Stay connected!