Success in Business starts with connections
Company
Home   |   Services   |   About Us   |   Philosophy
Creative
Portfolio   |   Case Studies   |   E-cards   |   Downloads
Connect
Contact Us   |   Design Tips   |   Blog   |   Friends   |   News

Portfolio Links

Logos

Web Design

Identities

Publications

Book Design

Card Design

Brochures

Packaging

Displays

Press Kit Design

Advertisements

Other



Design Tips PDFs

Hosting and Email



Tip #9: How many client proposals do you have out there right now?

Sometimes it seems like eons pass before a response comes in these days. There is a fine line between pestiness and persistence when following up with client project bids. Here are five tried-and-true techniques marketing guru, Ilise Benun, suggests to use to speed up the process:

1. Ask for a simple "yes" or "no." Author and physician Evan Lipkis got silence from a reporter from Lady's Home Journal after submitting an article idea. So he wrote a simple e-mail message that said, "Just give me a yes or no!" He got a 40-minute interview and a story in the magazine.
2. Put "Second Request" in the e-mail subject line. When faced with silence, Howard Stone, co-author of Too Young to Retire, sends the same e-mail message a week later with "Second Request" in the subject line.
3. Give them a deadline to respond. Some people only take action when a deadline is looming. So ask your prospects to respond by a certain date, even if that date is arbitrary.
4. Express concern. On a second or third try, express concern by saying "I hope you are all right." This works especially well with people you know personally. It brings the interaction to a human level, reminds them that there's a real person trying to reach them, and usually provokes a response.
5. Put them on auto-drip. Whether or not you have a deal pending, you should have an automated marketing tool in place to help keep your name in all your prospects' minds. The three best ways to remind them of the service that you provide are with a monthly (or even quarterly) e-mail newsletter, a print newsletter, or a direct-mail postcard.


Read the full article at the link below:
http://www.creativepro.com/article/what-do-when-a-prospective-client-doesnt-respond-your-proposal

< Return to Design Tips


phone 517.645.4387   •   info@connectiongraphics.com     © 2009 Connection Graphics all images protected by international copyright laws