Who really likes SPAM and where does it really come from? Since so many of us are bombarded with unsolicited emails daily we thought it may be helpful to be familiar with the laws in effect for email campaigns.
Requirements for commercial emailers or permission based emailing must comply with the CAN-SPAM Act.
There are 3 primary rules that are strictly enforced:
1. Email address must have been obtained with permission
2. Every email sent must have the actual business address listed in the email
3. Every "bulk" email sent must have an "Unsubscribe" link that works
The penalties for abuse are costly and there are additional rules it is important to be familiar with. You can also check here (www.ftc.gov/spam) for updates on implementation of the CAN-SPAM Act.
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