Daily Archives: April 18, 2016

Which is Better, a Company Trifold Brochure or Sales Sheet?

Company trifold brochure 15$ discount on graphic design Connection Group

Your company website is live, you have business cards in hand, and now your’e ready for some leave behind print marketing materials. Small businesses often start with a standard, every-company-has-to-have-one-trifold, and others use company sales sheets. Whether you are a start-up company or second stage business, when choosing between a company trifold brochure and a sales sheet, first consider how you plan to use your print materials.

Company Tri-Fold-Brochure

Three panel brochures are standard letter size (8.5” x 11”) sheets that are folded twice, horizontally.  The paper is usually creased in equal thirds, resulting in three panels on each side of the sheet totaling six panels for the entire piece. Designed to fit into a standard #10 envelope, trifold brochures are also known as #10 brochures for this reason. Brochures can be a combination of any amount of colors. Trifold brochures can be simple black ink with text only or full color, effects, die cuts and short folds. A trifold brochure template can open horizontally, custom brochures can be designed to also open vertically. You can choose a z-fold brochure or roll fold brochure, depending on the order in which you want the viewer to read each panel.

A custom company trifold brochure or brochure template, is often a gateway introductory tool. Brochures can be many different sizes and shapes, with multiple folds, single or multi-page. Multi-page brochures are, in essence, marketing booklets designed to wow the audience and support the corporate brand. Brochures with sleeves and die cuts can be used as folders that hold inserts. The shape chosen is dependent on how the print marketing piece will be distributed, along with amount of information to be communicated, and the style in which the company brand, product brand and services brands will be presented.

When a company trifold brochure is most beneficial:

  • point of sale (check out)
    retail store
    bank
    pharmacy
    restaurant carry out menu
  • direct mail – fits easily into standard #10 envelopes
  • general company information
  • display in brochure racks
    coffee shops, travel bureaus / Welcome centers, chamber of commerces,
  • event promotion
  • other….

Sales Sheets

Sales sheets are standard letter size (8.5” x 11”) sheets that are not folded. They can be one sided or two sided, full color, one, two, or three color. One sale sheet could cover everything or multiple sheets may be needed to highlight individual products or services, pricing, etc. Sales sheets may also be designed for specific target markets. For instance if your company sells products or services to manufacturing firms and also to end users, your sales literature will need to be adapted to each audience.

A Sales Sheet By Any-other-name….

The term sales sheet is often interchanged with: sell sheets, brag sheets, capability sheets (capability statement sheets), product cut sheet, flyers, inserts, specification sheets (spec sheet), data sheets, and one sheets (often used for Professional Speakers, authors and other creative talent such as models and actors.) There are some differences in the content in each of these items but the purpose typically serves the same end – to promote.

When a sales sheet is most beneficial:

  • leave behind after a sales presentation
  • part of sales kits for use by sales staff or independent sales representatives
  • company manufacturers or offers multiple products or services
  • after sale literature for customer reference

Each marketing item that is designed for printing can also be included in digital format for posting to your website. All print items can be shared electronically in emails, posted to social media, and as downloads from a specified page on your website.

Do you need help with the design or writing of your company trifold brochure, sales sheet or booklet? Are you in need of a promotional kit with sales sheets? Connect with us today. We’ll plan a face to face meeting to discuss your ideas or schedule a phone consultation to clarify goals and outline marketing solutions.