I remember during my stints in the corporate world when the executive offices shared that they were bringing in a business consultant, there was a chorus of groans in every department. Truthfully there were times when a better solution would have been to survey staff, vendors and customers to get a clear picture and new direction to meet the company goals. In other situations however, an outside view that is qualified in a specific area can provide valuable insight to the functioning of individual departments and the company as a whole, large or small.
How can a business consultant know more about my small business than I do?
Bringing in someone who is not involved personally, who didn’t toil and burn the midnight oil to meet that first big order is difficult for some business owners. There can also be a fear that although a consultant is impartial, their discoveries may be difficult to hear, let alone implement. A private consultation for your small business can help you take a step back from the day to day operations many business owners are mired in and address areas of concern that have been missed and can be improved upon.
How can I find a business consultant who can help my small business?
It’s true there are some consultants who never actually worked in the careers they are posing to be experts in! It is important that you hire a seasoned professional who is fairly priced and can help your company. Look at each prospects credentials, previous employment, website testimonials or reviews and of course ask around your network for recommendations.
How do I know what type of business consultant can help my small business?
There are industry specific consultants you may find who can greatly benefit your business. A publishing consultant who has written, promoted, and published their own successful books who has client references could provide valuable insight to a self-published author for instance. If you are a manufacturer you may seek an expert in international trade or a new realtor could learn a lot from a consultant who specializes in real estate business consulting. There are also service specific consultants that can hone in on specific business practices. For instance, Connection Group offers marketing consultations and brand consultations. With over 20 years in the advertising, graphic design and digital marketing industries my staff and I have hands on experience with marketing and brand strategies. When companies need a brand consultant or marketing consultation we can evaluate current efforts and identify new approaches. The variety and types of consulting available are virtually endless, there are IT consultants, Corporate Finance consulting, Human Resources Consulting, and a full gamut of specialists for every aspect of your company.
How do I know if my small business needs a marketing consultation?
Maybe you have been in business for 15 years and your business has evolved to include more products or services than you originally planned. If your marketing and brand efforts have not evolved along with your company you may not be capturing the target market you would like to serve now. Or, are you a start up company who isn’t clear on how to position your company in the market? A marketing and brand consultant can ask key questions, review current products or services, clientele, staff, visuals, messages, packaging and other print and digital design collateral and hone in on a clear and targeted message to funnel into strategic points of customer contact. If you believe a marketing and brand consultation will help you reach your business goals please connect with us today. We provide online marketing consultations by evaluating your digital branding, visual imagery, brand message, website, blog, social media, reviews and in-bound links, etc. We also provide consultations for brick and mortar shops. We can evaluate your branding, environment, decor, signage, product placement and provide suggestions for driving local foot traffic or increasing online efforts to increase sales and exposure.
Why not end the year with pre-planning for success in 2014? If you know your product or service is top notch, your customer service is caring and timely but your company is not experiencing the growth and sales for the level of quality you are providing, you could benefit from a brand and marketing consultation. Give us a call today, we’re passionate about this business of branding and we love to serve and see our customers grow.